Category & Insights Lead
The Hershey Company
Ontario - Mississagua
30d ago

Job Location : Mississauga, Canada

Hershey Canada

Category & Insights Lead (Baking & Seasons)

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery company known for bringing goodness to the world through its chocolate, sweets, mints and other great-

tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products.

The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers.

Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably.

Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful.

Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow.

From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

To learn more - Visit :

Role Summary :

The Category & Insights Lead will serve as a strategic partner to key internal and external stakeholders and customers. He / she will lead the development and implementation of category initiatives that serve to meet or exceed Hershey and Customer financial and strategic objectives.

The Category & Insights Lead will be an expert in the pervasive application of insights within their area of expertise to fuel Category growth and will influence the development and implementation of Insights Driven Performance (IDP) capabilities.

He / she will proactively identify opportunities, through analysis of data, insights and trends (including business, competitive, shopper and Market trends), and develop and activate solutions to drive category and Hershey growth across retail outlets.

The Category & Insights Lead will influence and support the Customers’, and Hershey’s, annual and long-term strategic planning process.

In addition, this role is heavily connected with cross-functional departments and will work closely with Sales, Customer Planning, Go 2 Market, Information Services, and the Global Knowledge & Insights group.

The Category & Insights Lead will be responsible for supporting Customers within their area of expertise, across Canada.

He / she will have 2-3 direct reports with the added responsibility of coaching and developing top talent within the Hershey organization.

  • Act as an indispensable strategic partner internally and externally, to influence and support the Customers’, and Hershey’s, ongoing annual and long-
  • term strategic planning processes. Deliver high impact analyses and presentations. (30%)

  • Leverage insights and proprietary Hershey tools to proactively identify opportunities and lead the development and activation of solutions that drive category and Hershey growth across retail outlets. (35%)
  • Work with cross-functional teams to identify and activate strategic solutions to meet Hershey’s and Customers’ evolving needs and objectives. (10%)
  • Coach and develop 2-3 direct reports. (25%)
  • Education :

    Bachelor’s Degree required (Business, Finance, Economics, Mathematics, or Science fields); MBA desirable

    Experience : This position requires previous Category Management and / or CPG Sales experience (approximately 5-7 years), advanced analytical skills, advanced understanding of consumer shopper behavior and market research strategies, knowledge of consumer sales industry trends and complete working knowledge of the category management process.

    Benefits & Perks of Working at Hershey Canada :

  • Of course some of the finest chocolate, sweets and snack products (and an awesome company store!)
  • Working in a flexible, open concept environment designed to drive creativity and collaboration
  • Recognition that you need to work when and where you’re at your best : Flextime with required core working hours of 9 : 30 a.
  • m. 3 : 00 p.m. and Telecommuting

  • Fantastic reward and recognition programs
  • Health and Wellness Reimbursement program as well as other great employee benefits
  • Corporate social responsibility programs - because we should leave the world a little better than we found it.
  • Many internal connection groups like HER (women’s network), QTE (social team) etc.
  • Location :

    Hershey Canada’s Head Office is located in Mississauga. The location is LEED (Leadership in Energy and Environmental Design) certified and has been custom-

    designed to reflect Hershey’s tradition of teamwork with a focus on productive and open workflow environment.

    We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Hershey Canada, Inc.

    will provide accommodations throughout the recruitment, selection and / or assessment process to applicants with disabilities.

    If selected to participate in the recruitment, selection and / or assessment process, please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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