CLIENT OVERVIEW :

This role will be contributing to the expansion of one of the biggest tourist board globally : Destination Canada.

Destination Canada markets Canada internationally and is owned by the Government of Canada.

Its mission is to grow Canada’s tourism export revenues and support its industry partners. Destination

Canada uses data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 11 countries : Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

The role focuses on Destination Canada’s UK activity but will require close collaboration with the International Team based in London and the Global team based in Canada.

ROLE AND RESPONSIBILITIES :

The role of a Content Manager -Partnerships is to facilitate, track and optimize content led projects and to ensure they connect with strategy, insight and the wider media ecosystem.

OUR COMPANY

Initiative is a strategically led media agency offering clients unique and responsive media advice that is relevant to their business.

We are owned by Interpublic Group (IPG) and sit within the media management group Mediabrands. Initiative is a global business with 90 offices, in 85 markets with over 2800 media specialists at our disposal.

However, within the UK market we have a unique position : the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors.

Our core values Fearless, Brilliant, Dynamic, Seamless are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with.

They tend to be faster to the market than most results driven and demanding of solutions that are rooted in analytics and insight.

We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in.

IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

QUALIFICATIONS :

THE PERKS

We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-

house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

In addition to this, there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-

size learning sessions and on-the-job training and development.

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work, so we also offer a range of benefits :

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