Content Manager - Destination Canada
IPG Mediabrands
Content Manager - Destination Canada
18d ago


This role will be contributing to the expansion of one of the biggest tourist board globally : Destination Canada.

Destination Canada markets Canada internationally and is owned by the Government of Canada.

Its mission is to grow Canada’s tourism export revenues and support its industry partners. Destination

Canada uses data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 11 countries : Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

The role focuses on Destination Canada’s UK activity but will require close collaboration with the International Team based in London and the Global team based in Canada.


The role of a Content Manager -Partnerships is to facilitate, track and optimize content led projects and to ensure they connect with strategy, insight and the wider media ecosystem.

  • Be in the know through proactively preparing and presenting evaluations of media content opportunities, content trends and key updates in the rapidly evolving content space
  • Craft smart briefs designed to deliver outcomes in line with strategy, client data and market expertise
  • Lead the content development process, from RFP to content delivery, with key stakeholder (publishers, content creators, client and internal teams)
  • Liaise with legal to create and approve contractual agreements with media partners and client
  • Guide the creation of assets (including but not exclusive to content) including proofreading, creative direction etc
  • Manage timelines, priorities, communications and deliverables with all key stakeholder and identify opportunities for greater efficiencies
  • Mitigate and proactively resolve issues
  • Understand and implement digital tagging & QA process
  • Evaluate work in progress to ensure effective delivery against brief (strategy, brand guidelines, KPI’s etc)
  • Work with analytics team to create and deliver regular reporting with strong insights and clear point of view regarding campaign optimisations
  • Effectively manage campaign finances, including calculating fees, accurate finance system upload, reconciliation and invoice management
  • Build and foster strong client, internal and publisher relationships
  • Provide ongoing actionable feedback and training to junior colleagues, whether internal or external, in order to maximize performance and ensure their and your own development goals are achieved

    Initiative is a strategically led media agency offering clients unique and responsive media advice that is relevant to their business.

    We are owned by Interpublic Group (IPG) and sit within the media management group Mediabrands. Initiative is a global business with 90 offices, in 85 markets with over 2800 media specialists at our disposal.

    However, within the UK market we have a unique position : the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors.

    Our core values Fearless, Brilliant, Dynamic, Seamless are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with.

    They tend to be faster to the market than most results driven and demanding of solutions that are rooted in analytics and insight.

    We are dynamic, empowered and entrepreneurial.

    We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in.

    IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.


  • Digital experience a necessity (planning preferred but content production a plus)
  • Strength and proficiency in data analytics
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Experience in the management of multiple stakeholders
  • Understanding of integrated cross channel media planning
  • Proven and proactive approach to problem solving
  • Excellent communication skills (both written and verbal)
  • Ability to work well under pressure and multi-task in a fast paced environment
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Strong presentation skills
  • Proficiency with media research tools (e.g. Clear Decisions, Nielsen), and media tools (e.g. Prisma).
  • Post-Secondary education University graduate and / or advertising / marketing College degree preferred

    We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

    You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-

    house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

    In addition to this, there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-

    size learning sessions and on-the-job training and development.

    We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

    When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work, so we also offer a range of benefits :

  • 25 days annual leave. In addition to your annual holiday entitlement, the office usually
  • closes between Christmas & New Year
  • Additional holiday for long service
  • Group Income Protection (after 2 years’ service)
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Core Hours (Mon-Thurs, flexible start / finish times)
  • Early finish Fridays
  • Generous Maternity & Paternity Pay
  • Wellbeing programme, including subsidised monthly massages
  • Paid time off for Volunteering
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Interest free season ticket loan
  • Free breakfast
  • Subsidised Café
  • Free eye tests
  • Regular Bar Night
  • Retail discounts
  • Flexibility : We are committed to offering agile working options
  • Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!

    The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

    Add to favourites
    Remove from favourites
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form