Digital Marketing Specialist
Mod Marketersondemand
Toronto - ON
8h ago

Marketers on Demand is actively looking for a Digital Marketing Specialist for a financial leader in Toronto. This role is responsible for contributing to both inbound and outbound marketing strategies by designing and executing marketing campaigns.

Key Duties

  • Strive to maximize profitability of all Digital Marketing campaigns including SEM, PPC, SEO, Email marketing, SMM and ASO
  • Produce positive measurable results in the form of marketing specific KPI’s
  • Create, manage, implement and refine all campaigns in an ongoing basis
  • Produce campaign performance and milestones reporting
  • Create campaign content such as ad copy, landing pages, website and app content, promotional articles, product specific content, email drafts and others
  • Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments, Google Ads experiments, etc.
  • Effectively conduct Conversion Optimization using data from Google Analytics, Facebook Insights and other data sources
  • Must Haves :

  • A full stack digital marketer with a minimum of 2 years of experience on at least 3 of the following Digital Marketing channels : SEM, PPC, SEO, Email marketing, SMM and ASO
  • Comfortable customizing a website front end via WordPress, HTML, CSS or Javascript
  • Certified on Google Analytics, Facebook Blueprint, Google Ads and others.
  • Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
  • Native written / spoken proficiency in French and / or Spanish is considered a strong asset
  • Does this sound like you or someone you know within your professional network? Then reach out to Krystle.Brassard for more information.

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