Reporting to : d'Arcy Monaghan, Vice President Loyalty Programs
Location : Calgary, Canada
Employment Status : Permanent Full-Time
Website : www.westjet.com
COMPANY BACKGROUND, CULTURE AND VALUES
WestJet (TSX : WJA) is an iconic Canadian brand. Headquartered in Calgary, Canada, WestJet, along with regional carrier WestJet Encore, is Canada’s leading high-
value, low-cost carrier. WestJet is continually recognized as one of the top employers in the country and one of Canada’s most admired corporate cultures.
In 2017, WestJet celebrated its 50th consecutive quarter of profitability, and was recognized as the only Canadian airline with investment grade credit ratings.
Founded as a regional carrier in Calgary in 1996, with 3 aircraft and 220 employees, WestJet has experienced momentous growth.
Today, WestJet is a thriving international airline operated by 13,000+ employees, collectively known as WestJetters. Through scheduled flights across a rapidly expanding network, WestJet also operates WestJet Vacations (providing air, hotel, car and excursion packages), and WestJet Encore (a regional airline operating in Canada and the United States).
WestJet is embarking upon a transformative era, transitioning from a low-cost carrier (LCC) to a global, full service network carrier with the delivery of Boeing 787-
9 Dreamliner aircraft in January 2019. Further, WestJet has recently launched an ultra-low cost carrier (ULCC), Swoop, a wholly owned subsidiary, with first flights scheduled in June 2018.
The mission of WestJet is to enrich the lives of everyone in WestJet's world. Since inception, WestJet has nurtured its employee-
focused culture of care, planning for its culture at the strategic level. WestJet expresses its strong corporate culture and commitment to guest service with the employee slogan Because Owners Care.
This refers to the fact that approximately 86 percent of eligible employees, referred to as WestJetters, participate in an employee share purchase plan.
Tying the personal success of WestJetters to the company’s success helps nurture a corporate culture that is focused on safety, exceptional guest service and cost containment.
Further, with an average age of 40, WestJetters are among the youngest across all North American carriers. This has influenced the airline to create an open-
minded, communicative and transparent culture.
WestJet has recently unveiled a refreshed set of values, built over the last two years by WestJetters. These values and the behaviours that accompany them will set the stage for global expansion in a way that is uniquely WestJet :
Further corporate information can be found within our most recent MD&A, Financial Statements and Annual Report :
WestJet Investor Day 2017 :
WestJet’s Loyalty program is growing! As WestJet evolves into a global competitor, we are seeking a new Director, Loyalty to lead a talented team responsible for the management of WestJet’s loyalty products, services and programs.
A key member of WestJet’s Commercial Global Leadership Team, the successful candidate will be responsible for building a robust loyalty framework and team while providing innovative, outside of the box thinking, ultimately positioning WestJet as the leader in Canadian loyalty programs.
The new Director will be responsible for driving long-term profitable growth and improving WestJet’s loyalty presence across several channels including rewards program, gift cards, co-
brand credit card program and lounges. As a loyalty specialist, they will understand the value of data, and have the ability to leverage data to solve problems in support of our guests’ needs.
A critical focus will be placed on deepening WestJet’s relationships with guests and expanding WestJet’s premium traveller marketshare in Canada.
The Director will leverage analytics data and competitive intelligence research to shape their strategy and drive data-driven business decisions.
In pursuit of increased revenues and improved guest experience, the Director will use innovative approaches to both grow share of wallet and overall market share of the premium traveller market segment.
functional leaders; and
FIRST YEAR DELIVERABLES
PROFESSIONAL EXPERIENCE / QUALIFICATIONS
COMPETENCIES & ATTRIBUTES
up-your-sleeves attitude to make things happen.
uses business and financial acumen to create value and drive profitability.
uses a combination of analytical thinking, intuition, mental agility, and seasoned experience to address complex or ambiguous issues.
fosters new ways of thinking and drives needed change to transform the business.
Strong analytical and interpersonal skills with the ability to organize and prioritize work to meet deadlines and handle multiple projects.
A competitive compensation package will be negotiated based on experience and qualifications.
This position is eligible for a performance bonus as per WestJet’s compensation policy and the Total Rewards program that includes the following : extended health, emergency travel medical, dental, vision, short-
term disability (STD), long-term disability (LTD), life insurance, accidental death and dismemberment (AD&D) & travel benefits.
Please note the position is based at WestJet headquarters in Calgary. This position is eligible for relocation assistance.
Please submit your application via the WestJet website :
Inquiries can be forwarded to Kara Watson, subject : Director, Loyalty to
The position will remain posted until the successful candidate is identified.
No agency calls please.
WestJet An Alberta Partnership
WestJet is Canada's most preferred airline, operating over one hundred aircraft to destinations in North America, Central America, the Caribbean and Europe.
We are recognized as a Top Employer in Canada and our more than 10,000 employees work hard to ensure we maintain our position as one of Canada's most respected corporate cultures.
With the launch of WestJet Encore, we will continue our steady growth by offering flights and jobs to more cities in Canada.
We would like to thank all applicants in advance for their interest in WestJet. We believe in enriching the lives of everyone in WestJet's world and encourage applications from all qualified individuals.
Our ongoing efforts toward evolving total diversity will continue to be the way we do business every day. As owners, we believe in celebrating everyone’s unique skills, perspectives and experiences.
WestJet is committed to inclusiveness, equity and accessibility. We encourage all qualified candidates to apply.
If you inspire greater creativity and innovation towards reaching new altitudes and meet the qualifications for the position in which you are interested, we welcome you to complete an online application.
WestJet is a great place to land - powered by Talent and Growth.
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will utilize safe work practices to ensure your well-
being and the safety of others.