Senior Specialist, Marketing Startegy & Planning
Economical Insurance
Waterloo, ON, CA
9d ago


Because a changing industry calls for a new way of doing things. An ambitious, innovative and fast-paced company, we offer exceptional training and development programs, competitive pay, great benefits, a company-

matched savings plan, and paid volunteer days all within an engaging, fun, and collaborative work environment.

Founded more than 145 years ago, Economical is one of Canada’s leading property and casualty insurance companies. We rely on our national network of more than 800 independent brokers to sell a range of car, home, business, and farm insurance solutions.

With Sonnet and Petline, we’re extending our reach through the direct-to-customer channel. With more than 2,400 active employees across the country and a commitment to rethinking the insurance experience, we’re poised for great things.

We’re now adding to our high-performance team to take us into the future. Let’s rethink insurance, together.

In this role, you will :

Reporting to the Manager, Marketing Strategy, the Senior Specialist, Marketing Strategy & Planning is responsible for developing marketing programs and campaigns that drive brand awareness and support business growth objectives for our commercial lines of business.

Your exceptional ability to plan and oversee the delivery of programs and campaigns in a high-volume, quick-turnaround environment will directly influence our success.

Equally as strong, your energy and enthusiasm will have internal and external teams rallying together toward a common goal.

Your Responsibilities

Develop and oversee the overall marketing strategy and campaign / creative direction for commercial insurance on a quarterly / annual basis.

Research and provide recommendations on new marketing / creative tactics that will help to increase lead generation, including more focus on measurable tactics such as social media, video, email and geo targeting media

Develop new marketing programs and campaigns that support targeted segments within the commercial insurance strategy.

Attend broker meetings with Economical business development representatives and commercial unit representatives as a marketing expert and take the lead for all commercial insurance marketing activities.

Drive enablement efforts that will arm our sales teams with the collateral, tools, and training they need to increase demand and accelerate pipeline

Communicate and advocate our core value proposition to the broker community and develop the sales tools that support the selling process of our solutions

Contribute to business development initiatives by actively meeting with brokers to present campaigns and ideas, determine effective communication channels, develop targeted programs to drive increased response rates, and establish implementation plans

Track the effectiveness of programs by measuring and reporting on key performance indicators

Manage relationships and day-to-day project tasks with internal and external marketing resources from concept development through to campaign execution

Mentor and motivate your marketing and design teammates to bring their best

Your Skills and Experience

University degree or college diploma in business, marketing, communications, or related field

Minimum 7 years of progressive professional experience in a marketing environment

Applied knowledge of communication planning and multichannel marketing, including direct mail, advertising, media, web, social, email, and other digital or physical promotion strategies

Experience developing and presenting ideas and plans persuasively to key stakeholders

Experience managing external vendors and internal resources

Exposure to the insurance industry would be considered an asset

We also take potential into consideration. If you don’t have this exact experience but you know you have what it takes, be sure to tell us why in your application.

At Economical, we all work together to come up with big ideas then bring them to life. We focus on our customers first, we bring our best, and we’re stronger together.

If you’ve got the passion and the desire to help us reinvent insurance, let’s talk.


To complete the online application process, you’ll need to upload your resume before you apply for the role you’re interested in.

Please note that only one document can be uploaded, so be sure to combine your resume and cover letter.

We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization.

If you require accommodation at any time during the recruitment process, please let us know by contacting : hrsharedservices

Visit to learn more about us and what we’re up to.

Economical Insurance includes the following companies : Economical Mutual Insurance Company, Family Insurance Solutions Inc.

Sonnet Insurance Company, Petline Insurance Company.

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