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The Senior Marketing Manager - Infrastructure, Government and Healthcare (IGH) is responsible for leading the development, management and implementation of the marketing strategy, plan and programs for the IGH practice.
In this role you will work closely with the National Industry Leader as well as the National Sector leads to develop a marketing and communication strategy that will support the goals and growth and of the practice.
You will also collaborate with colleagues in the global, national, functional and geographic marketing teams to share information, identify best practices and implement campaigns across the country.
This role works with the IGH Leadership Team which includes the industry, sector and functional leads across Canada, as well as functional, regional and global marketers within KPMG.
The Senior Marketing Manager serves as the Performance Manager for a Marketing Senior Coordinator, overseeing their projects and performance as well as providing coaching and managing their professional development.
The successful candidate will need to display exceptional interpersonal and influencing skills.
What you will do
Identify emerging market opportunities based upon Infrastructure, Government and / or Health sector knowledge
Monitor emerging trends and opportunities in the industry, and work with industry leadership to build brand, relationships and revenue in key markets
Work with global counterparts to identify global content and trends that could be adapted for the Canadian market
Strategic marketing planning, marketing program management and execution
Work with National Industry Leader and Sector leads to identify market opportunities and develop and execute a marketing and communications plan that will build brand and help drive growth and revenue in these sectors.
Collaborate with IGH and our internal Agency team to execute marketing and communications campaigns
Collaborate with colleagues to create, implement and review the adoption and effectiveness of marketing and communication programs to deliver on the objectives set in the national strategic marketing and communications plan.
Consult with and drive collaboration amongst key senior stakeholders - national industry and sector leadership; industry, functional and geographic industry marketing leadership
Enhance market profile and reputation
Develop and deliver programs to raise the external profile of the IGH practice
Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG's sector expertise (e.
g. flagship thought leadership, PR, events, social and digital strategies)
Develop and implement thought leadership projects based on the key issues in the order to profile our leaders and KPMG's experience and qualifications
Support IGH key accounts and provide marketing recommendations to support lead generation
Continuous improvement and development : Responsible for developing ideas to progress the overall marketing program in order to foster a culture of continuous improvement and development
Keep up to date with contemporary trends and thinking in KPMG's multi-function environment, with focus on identified growth opportunities to drive the Global marketing agenda and other activities
Embrace and drive innovative marketing strategies and techniques, translating the latest service and propositions, into practical approaches
Embrace a digital-first mindset that leverages technologies to make a greater impact in market
Internal network collaboration and resourcing
Work closely and collaborate with functions, industries, geographies and global counterparts in the development of integrated plans.
Leverage appropriate programs, promote IGH programs to be leveraged and share best practices
Collaborate with broader internal agency (Creative services, web, social, communications, CRM, etc.) to drive innovate marketing campaigns in market
Budget management and marketing ROI
Day-to-day management of a budget and meeting outlined KPIs
Effective use of allocated marketing program budget and regularly report results to National Industry Leader and Sector Executive to demonstrate value and ROI
Support the yearly business and marketing planning and budgeting process
What you bring to the role
A marketing professional with 7 to 10 years' experience
People and team management experience
Exceptional communication (both written and verbal)
Experience collaborating, consulting and achieving results with senior leadership
Ability to drive strategic results leveraging adaptability and resilience
A keen understanding or interest in the IGH industry (experience within one or more of these sectors is preferred)
Demonstrable success in developing and implementing complex multi-channel marketing programs, with emphasis on digital, and aligning success to metrics, including analysis of ROI
Experience in developing compelling value propositions for services / campaigns and creating integrated issue-based platforms both for promoting relationships and generating revenue
Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
Ability to travel domestically approximately once a quarter (on average)
Experience in a partnership or professional services environment is an asset
Required languages : English, French considered an asset
Keys to your success
Diploma or undergraduate degree preferably in a marketing related qualification
Post graduate qualification in a marketing related discipline is desirable
Collaborative working approach
A strategic and lateral thinker with deep commercial awareness
Confident and assertive with excellent influencing and persuasion skills
Significant personal presence and excellent networking skills
Strong marketing and communication skills across a wide range of channels
Flexible and able to operate in the context of a variety of different settings.
Learn more about where a career at KPMG can take you.
Our Values, The KPMG Way
We lead by example We work together We respect the individual
We seek the facts and provide insight We are open and honest in our communication
We are committed to our communities Above all, we act with integrity
KPMG is an equal opportunity employer and values diversity in its workforce. KPMG encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.
Any assessment and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request.
If you require a disability-related accommodation in order to participate in the recruitment process , please contact the HR Shared Service Centre by email at cafmcdnhrsthotline kpmg.
ca or by phone at 416-777-8002 or toll free 1-888-466-4778 (Option 1). KPMG will consult with all applicants with disabilities who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.