Director of Marketing
Arterra Wines Canada
13d ago

Job Description :

Reporting to the VP of Marketing, the Director leads the creation of the - VQA portfolio strategies and tactics to drive the financial growth objectives and market share of their portfolio.

By leading and developing their team, they are accountable for designing and executing consumer strategies and tactical programs including market research, product innovation, pricing strategy, media, promotions, and public relations programs.

Key Responsibilities

Plans and implements long-term marketing portfolio strategy, including :

  • portfolio brand strategy and positioning
  • portfolio pricing strategy
  • long term innovation pipeline
  • portfolio communication plans
  • Leads and coaches their team in the planning and implementation of annual brand plans for their portfolio of brands

  • Determines portfolio innovation strategy by brand
  • Directs the identification and evaluation of new products and / or renovation opportunities for their portfolio of brands, ensuring a holistic portfolio view
  • Participates in Innovation Leadership Team meetings to drive direction of innovation
  • Works with Sales and Trade Marketing teams to ensure strong in-market execution
  • Champions and coaches team on all aspects of brand management for portfolio or category of brands, including strategy, positioning, pricing, advertising / media, promotions, ROIC initiatives, and P&L management.

  • Works with outside agencies and internal partners to ensure brand tactics are in line with strategies
  • Ensures delivery of cost saving initiatives for portfolio
  • Develops a strong marketing team by training and coaching. Establishes clear goals and IDP’s. Through performance reviews, regular meetings and select opportunities, provides recognition and constructive feedback to develop team.

    Collaborates with key stakeholders (Sales, Customer Marketing, Operations, R&D, Purchasing, Supply Chain, Finance, Legal) to assure timely execution of strategies

    Perform other related duties and responsibilities as assigned or required


    Education : University Degree with focus on Marketing (MBA an asset)

    Experience : 9-10 years’ industry and / or comparable experience with a recognized Tier 1 consumer packaged goods company (preference to experience at Director level)

    Qualifications, Certifications or Designations

  • Demonstrated people leadership
  • Strong Financial Acumen
  • Superior understanding of Microsoft Suite of products
  • Strong presentation skills
  • WSET; Passion for wine
  • Bilingual (asset)
  • Number of Openings :

    We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals.

    We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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