Digital Advertising Specialist
Index Web Marketing
Montreal, QC, Canada
3d ago

Summary

  • Conduct keyword research and analysis
  • Write creative text ads for clients
  • Create visuals for online ads
  • Manage PPC accounts
  • Analyze traffic with our AI platform and other traditional analytics tools
  • Understand the technical structure of the client and give recommendations
  • Provide training to our partners
  • Support the continuous improvement and development of company processes
  • Monitor industry trends
  • Contribute to the company‚Äôs research and development activities (our tools and AI platform)
  • Assure quality control
  • Contribute to creativity sessions
  • Participate in team building activities
  • Skills & Experience

  • Minimum of 2 years of experience in marketing and advertising
  • Experience managing and optimizing Facebook & Google Ads campaigns (Budgeting, new copy, targeting, A / B testing)
  • Ability to analyze data and then design experiments to test those hypothesis
  • English oral & written (French is an asset)
  • Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic )
  • Excellent interpersonal, communication and customer service skills
  • Excellent copywriting skills (French and English)
  • Extended knowledge in advertising
  • Attention to detail and great organizational skills in a fast-paced, dynamic environment
  • Knowledge of the Google Suite
  • Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines
  • Assets

  • Google Certifications, Facebook Blueprint and other certifications
  • Web design skills
  • Certifications or experience in other web marketing / technology fields
  • Proficiency in a 3rd language (Mandarin, Portuguese, Spanish or another language)
  • University degree in communications, marketing, journalism, mathematics, statistics or a related discipline
  • Passion for the web & new technologies
  • A great fit with our company vision and values
  • Familiarity with the agency ecosystem
  • Entrepreneurial and leadership qualities
  • Benefits

  • Annual bonus
  • Possibility of company stock options
  • Start-up vibe
  • International opportunities
  • Espresso Machine
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