Digital Advertising Specialist

Index Web Marketing

Montreal, QC, Canada

3d ago

Summary

Conduct keyword research and analysis

Write creative text ads for clients

Create visuals for online ads

Manage PPC accounts

Analyze traffic with our AI platform and other traditional analytics tools

Understand the technical structure of the client and give recommendations

Provide training to our partners

Support the continuous improvement and development of company processes

Monitor industry trends

Contribute to the company’s research and development activities (our tools and AI platform)

Assure quality control

Contribute to creativity sessions

Participate in team building activities

Skills & Experience

Minimum of 2 years of experience in marketing and advertising

Experience managing and optimizing Facebook & Google Ads campaigns (Budgeting, new copy, targeting, A / B testing)

Ability to analyze data and then design experiments to test those hypothesis

English oral & written (French is an asset)

Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic )

Excellent interpersonal, communication and customer service skills

Excellent copywriting skills (French and English)

Extended knowledge in advertising

Attention to detail and great organizational skills in a fast-paced, dynamic environment

Knowledge of the Google Suite

Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines

Assets

Google Certifications, Facebook Blueprint and other certifications

Web design skills

Certifications or experience in other web marketing / technology fields

Proficiency in a 3rd language (Mandarin, Portuguese, Spanish or another language)

University degree in communications, marketing, journalism, mathematics, statistics or a related discipline

Passion for the web & new technologies

A great fit with our company vision and values

Familiarity with the agency ecosystem

Entrepreneurial and leadership qualities

Benefits

Annual bonus

Possibility of company stock options

Start-up vibe

International opportunities

Espresso Machine

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