The Product Manager (PM) Medical / Gastroenterology is responsible for developing and implementing the business plan for Olympus devices specializing in the area of Medical / GI.
The PM is responsible for providing the tools and resources necessary to drive the downstream marketing activities of the Medical / GI sales force.
This includes, but is not limited to understanding the Canadian healthcare market and developing strategies for product lifecycle management, new product / market launches, forecasting, and sales analysis as well as developing internal and external promotional activities, understanding competitive activities, managing sales training and working with global counterparts as necessary.
This role involves some customer relationship management via tradeshow meetings and specific events. The PM will also manage trade show participation to promote the sales within assigned product portfolios.
Job Duties :
As a Product Manager working on the Medical System Group Marketing team, you will be empowered and inspired to do your best work.
You will contribute to our mission by supporting and driving initiatives that position Olympus as a leader in the Healthcare industry.
In a typical day, you will :
Develop and implement the business plan for assigned product lines, including marketing strategies, tactics, sales goals, expenses and resources required to achieve the goal.
Manage the complete product life cycle for assigned product lines, including introduction of new products, promotion of existing products and discontinuation of mature / declining products.
Develop and execute plans to successfully launch new products into the Canadian market.
Provide leadership and direction to Operations, Finance and Sales functions.
Plans should address product positioning, promotion, pricing, inventory availability and roll-out, sample distribution, customer targeting, collateral development, value propositions, rep and customer training, early user evaluations and market analysis.
Engage in field travel with sales team to build relationships with field staff and key customers.
Bring value to sales team and customers through expertise in product portfolio and related market trends.
Perform ongoing market assessment and competitive analysis for assigned product lines; formally develop budget and any other strategic assessment presentations as requested by the corporate strategy team.
Perform quarterly forecasting and budget forecasting for all product lines within the business segment.
Develop competitive positioning strategies and tactics.
Develop marketing collateral as necessary to support product launches, tradeshows, promotions, etc.
Track the effectiveness of implemented marketing plans.
Update the plans as required.
Track and evaluate product performance for assigned product lines, including parameters such as revenue, units, average sales price, total customers, etc.
Modify plans as necessary to ensure all financial goals are met and are in line with overall marketing strategies.
Maintain strong relationships with internal business groups such as Operations, Finance, Regulatory, etc. as well as global counterparts.
Participate in ancillary projects as needed.
Develop customer and sales rep incentive programs to drive sales / unit growth and engage both internal and external stakeholders.
Manage tradeshow and workshop coordination for assigned products.
Perform other related duties as directed.
Job Requirements :
REQUIRED QUALIFICATIONS :
Bachelor’s Degree or relevant Diploma in related field (e.g., life sciences, medical technology, marketing,) or equivalent knowledge and experience.
Minimum 3 years Marketing experience of technically advanced product portfolio. Medical device sales experience is a strong asset..
Ability to travel; 25-30%, must have a valid drivers license in good standing.
PREFERRED QUALIFICATIONS :
Organizational, analytical, and problem-solving skills.
Strong planning and organizational skills.
Excellent computer skills and knowledge.
Strong ability to work in multi-cultural, cross-functional.
Hepatitis B vaccination is recommended for employees who are at risk for exposure to blood or other bodily fluids on the job.
Service responsibilities include the handling of products and equipment that may have potentially come into contact with blood or bodily fluids.
OCI requires that all employees working in areas that may be exposed to these risk, either provide proof of the Twinrix (Hepatitis A and B) vaccination or sign a waiver accepting the possible risk of exposure from not being vaccinated.
If you have severe allergies or ever had a severe allergic reaction to a vaccine, please seek medical advice before taking this vaccine.
We realize work isn’t just a job to you.
It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-
site services and Colleague Affinity Networks so you can be ready for where life can take you.