Marketing Specialist NA Segment
Hewlett Packard Enterprise
Mississauga, Ontario
1d ago

At Hewlett Packard Enterprise, we bring together the brightest minds to create breakthrough technology solutions that advance the way people live and work.

What sets us apart? Our people and our relentless dedication to helping our customers make their mark on the world.

We are a team of doers, dreamers and visionaries; inspired by our purpose and driven by our strategy. We live by our three values : partner, innovate and act.

Our legacy inspires us as we forge ahead, always pushing to discover what’s next. Every day is a new opportunity to advance and grow ourselves, our company and the industry.

Some people call it an obsession, we call it a way of life.

What you need to know about the job

At HPE , we bring together the brightest minds to create breakthrough technology solutions and advance the way people live and work.

Our legacy inspires us as we forge ahead dedicated to helping our customers make their mark on the world. We’re solving the world’s most complex challenges, and our people are at the forefront of progress.

The North America Marketing team is looking for a Marketing Specialist to develop and execute programs to generate pipeline for the NA sales segments

Responsibilities :

  • Develop and secure approval for GTM plans and budgets.
  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Track / report and may define program / campaign metrics / goals / benchmarks.
  • Develop / communicate closed- loop post-analyses for marketing programs and identify / execute indicated actions.
  • Execute / monitor pre- determined customer segmentation strategies and experience plans.
  • Perform marketing operations activities as needed, e.g., Siebel MRM / CRM, PO / accrual management, collateral fulfillment
  • Education and Experience Required :

  • BA or BS in Marketing or related field; MBA preferred.
  • 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.
  • Agency, sales and / or channel experience a plus
  • Knowledge and Skills :

  • Knowledge of marketing principles, practices, tactics and tools.
  • Knowledge of offering, segment, partner and account- based marketing.
  • Knowledge of advertising / direct marketing / research vendor practices and procedures.
  • Understanding of the industry, offering categories and company offerings / strategy.
  • Strong project and budget management skills.
  • Excellent written / oral communications.
  • Strong analytical skills.
  • Strong interpersonal skills.
  • Ability to manage and influence virtual teams.
  • Strong negotiating skills.
  • Ability to interface effectively with multiple levels of management and functional disciplines.
  • Strong influencing skills.
  • What we can offer you :

    Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.

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