FUNCTION : The Creative Content Specialist role is the primary creative writer for Porter, creating copy for Porter’s full range of marketing initiatives.
Also writes and manages the production of the Porter blog re : view.
DUTIES AND RESPONSIBILITIES :
Develops campaign concepts and crafts incredibly-engaging copy that persuades consumers across all marketing channels digital ads, emails, web site, print, radio, video, etc.
Develops streamlined but personable copy for e-commerce-related applications. These include flyporter.com, SEO key words, cross-
sell / up-sell communications, and e-mails.
Creates materials for other Porter departments (VIPorter, Porter Escapes, Corporate Sales) using their completed briefs.
Liaises with the team’s Project Manager, to keep on track with projects.
Manages the blog’s editorial calendar, contributes and edits content, works with contributors (including content, contracts, payment, etc.).
Assists in the writing of Porter’s social channels (Instagram, Facebook, Twitter).
Is a keeper of the Porter brand standards, to ensure consistency of voice.
BEHAVIOURAL COMPETENCIES :
Concern for Safety : Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
Teamwork : Working collaboratively with others to achieve organizational goals.
Passenger / Customer Service : Providing service excellence to internal and / or external customers (passengers).
Initiative : Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
Results Focus : Focusing efforts on achieving high quality results consistent with the organization’s standards.
Fostering Communication : Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
4+ years’ experience in copywriting, for a variety of clients / companies.
A degree in marketing or writing from an accredited post-secondary institution, or equivalent.
Passion for exceptional copy with a keen attention to detail.
Strong ability to manage tight production deadlines, with quick turnarounds and multiple projects.
Fluency in English required. Fluency in French an asset.
LOCATION : Billy Bishop Toronto City Airport - YTZ