Product Marketing Manager Unitrends MSP Responsible for helping others understand the value, both technically and operationally, of Unitrends MSP.
Reporting to the Vice President of Marketing, the Product Marketing Manager works closely with product managers, development, customer success and sales to drive new customer acquisition and delight existing customers.
Perhaps the most important function will be to grasp how our products can help potential MSP buyers solve their data protection challenges and with that create compelling messages / content around our value proposition.
Defining personas and product positioning
Assessing the competitive environment and creating optimal messaging
Working with Demand Generation to develop the strategic marketing plan
Product launch planning and execution
Asset creation and management Lead magnets (ie, whitepapers, eBooks, surveys) Campaign assets (ie, emails, website content) Collateral (ie, datasheets) Sales tools and enablement
Position Requirements Include :
5+ years of product marketing experience
Domain experience in the Managed Service Provider (MSP) market segment
Direct knowledge / experience with backup and business continuity
Familiarity with BDR products like Datto, Veeam, StorageCraft, etc.
Comfortable using collaboration and CRM tools (ie, Microsoft Teams, Zoom, Salesforce)
Hands-on experience hosting external webinars and demonstrations, as well as internal presentations and sales training
Excellent project management skills to allow for timely planning, execution and reporting on multiple projects, and the ability to perform in fast-paced and high-energy environment.
Creativity and strategic thinking to test, rapidly iterate, and take calculated risks.
Establishing clear goals and measurements. Consistently aligns resources to goals; accepts mistakes and course corrects quickly.
Demonstrated ability to leverage data (dashboards, organizational KPI’s) to drive ROI.