Lawson Sales Representative - Truck and Trailer Division
This position Maximizes sales in assigned territory through direct selling to and servicing of identified customers within targeted markets.
Identifies opportunities to gain new customers while expanding the existing business to achieve planned sales volume.
Essential Duties and Requirements :
Responsible for profitable revenue growth through new targeted customer growth, further penetration of existing customers, and customer retention.
Sustains high sales achievement.
Establishes, maintains and services accounts related to Truck and Trailer products , covering full assigned territory.
Ensures high customer satisfaction, positive long-term relationships and repeat business.
Executes the Sales Process to determine and meet customer’s wants and needs.
Communicates directly with customers, using persuasive sales techniques, to provide information about Lawson and Truck and Trailer MRO products.
Makes presentations to clients using the appropriate tools to develop an understanding of the value proposition, focusing on quality, productivity , and profitability.
Demonstrates the quality and reliability of Lawson’s products. Provides basic technical assistance and recommendations which provide the best application of Lawson's products.
Refers more complex problems to Lawson's technical engineering support and services to ascertain customers' needs. Has knowledge of commonly-
used concepts, practices, and procedures within the MRO industry.
Answers customers' questions, making appropriate referrals where required. Resolves customer complaints by investigating problems, developing solutions, and making recommendations.
Following a sale, becomes the primary point of contact for the client.
Develops broad general knowledge of Lawson's policies and Truck and Trailer products.
Maintains professional and technical knowledge by attending educational training, reviewing professional publications, establishing personal networks, and participating in professional societies.
Ability to sell at all levels in a customer / target organization. Proven experience in developing new business, building repeat business, and managing a sales territory.
Excellent relationship-building skills. Ability to establish and create relationships at all levels with customers and prospect organizations.
Excellent customer service skills.
High-level presentation and communication skills. Ability to provide demonstrations to customers and prospects.
Proven sales closing skills.
Ability to self-start and work independently.
Proficiency with personal computers. Appropriate computer skills to meet administrative needs : PowerPoint and other Microsoft Office products.
Ability to lift 50 pounds.
Must possess a valid driver's license, a clean driving record, and the ability to obtain and maintain vehicular insurance as required by policy.
Requires 1 - 5 years of experience in the field or a related area.
Requires a broad knowledge of MRO industry policies and Truck and Trailer products.
Familiar with the standard concepts, practices, and procedures within the MRO industry.
Relies on limited experience and judgment to plan and accomplish goals.
A certain degree of creativity and latitude is required.
The desire to develop skills to support growth in the role.
Willingness to work in a home-office environment.
Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.