Senior CRM Designer
Brampton, Ontario
2d ago

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

About Loblaw

Our Purpose Live Life Well

Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services.

With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose Live Life Well® puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores.

  • Loblaw is positioned to meet and exceed those needs in many ways : convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty;
  • full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations;
  • PC Financial® services; affordable Joe Fresh® fashion and family apparel; and a couple of Canada's top brands in President’s Choice and no name®.

    Job Description

    Are you obsessed with emails? Do you mentally redesign everything in your inbox? Specifically developing and designing targeted email to tell our brand’s story in a meaningful way.

    Using strong data-driven ideas

    in emails that reach millions of Canadians? Then this is the role for you. Loblaw Agency is currently looking for a Senior CRM Designer to join our team.

    The Senior CRM Designer will work in partnership with a Senior CRM Copywriter and will play an integral role on our Loblaw Agency team.

    The chosen candidate will develop and lead creative CRM initiatives - primarily be email solutions - in support of our famous President’s Choice® loyalty brands : PC Optimum™ and PC Optimum Insiders™ Subscription.

    If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best CRM experience.

    As a Senior CRM Designer, you thrive on taking an idea and making it different and engaging. Without forgetting the fun! But above all, you make it all relevant to the customer.

    You understand what makes each of the CRM channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a design and experience that takes advantage of this personalized channel.

    You're a team player and collaborator.

    If you are passionate about unique, imaginative, data-driven ideas, if you are excited about working on President’s Choice, Canada’s number 1 and most trusted CPG brand, PC Optimum, the #1 loyalty program in Canada and if you thrive in an engaging, fast-paced environment, we’d like to meet you. Like now.

    Agile assignment across our 2 Loblaw Agency campus locations. Your client will be based out of our Bathurst and Lakeshore campus, with work at 1 PCC as required.

    Key Responsibilities :

  • Interpret creative briefs and deliver visually engaging, on-brand email assets for various audiences
  • Live and breathe the PC Master brand guidelines to ensure a cohesive visual identity
  • Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle including on-boarding, acquisition, retention, up-sell and referral
  • Knowledge and recommendations of best in class email strategies and tactics e.g. optimizing email for social and mobile, subscription, in-app messages and privacy policies
  • Sourcing appropriate imagery for design needs
  • Development of mock-ups and other presentation pieces
  • Contributing to creative brainstorming initiatives
  • Working with the Senior CRM Copywriter, develop industry leading B2C email and oversee the full process from brief to deployment
  • Collaborate with the Content team and other Creative teams to leverage shareable content across channels that encourages engagement
  • Integrate with creative teams and an over-arching campaign idea, where applicable
  • Keep abreast of current trends and technological developments and identify ways to apply them into your work
  • Working with project managers and resource managers to ensure timely delivery, and manage workflow
  • Present to and build strong relationships with internal and external stakeholders
  • Qualifications :

  • Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent
  • At least 5+ years' experience writing with a focus on CRM communications in an agency environment
  • An understanding of Email, Direct Mail and in-app message standards and best practices
  • Strong understanding of the creative process
  • Insight driven copy addressing various engagement audiences e.g. highly engaged, actives, lapsed and dormants with specific messages.
  • Fully proficient with the Adobe Creative Suite and Microsoft Office
  • Knowledge of best practices for Email and digital copy
  • Team player able to collaborate with all levels of internal and external partners
  • Confident in presenting and articulating their work
  • Ability to work and thrive in a fast-paced environment, whilst remaining calm when under pressure
  • Strong attention to detail, with a passion for proof reading
  • Must be highly organized and proficient in handling multiple versions
  • Loves to work hard and be a self-starter
  • Able to handle multiple projects with tight timelines and laugh in the face of stress
  • Knowledge of and experience working in Salesforce Marketing Cloud or similar CRM platforms
  • How You’ll Succeed

  • At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
  • If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.
  • How You’ll Succeed :

    At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

    If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

    In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.

    Employment Type : Full time

    Type of Role : Regular


    Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.

    Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

    Please Note : If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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