Digital Merchandising Specialist
Giant Tiger
Ottawa Home Office, Ontario, Canada
4d ago

Job Description :

Recognized as an Employer of Choice in the National Capital Region, Giant Tiger’s Home Office provides a dynamic work environment with many opportunities for a fulfilling career.

We are a Canadian owned and operated retailer (and proud of it!), with a strong commitment to the community, and over 60 years of success.

If you are looking for a challenging and stimulating career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.

Reporting to the Site Experience Manager, the Digital Merchandising Specialist is responsible for coordinating and deploying digital merchandising strategies and tactics across the website.

In this role the Digital Merchandising Specialist will prepare and deploy digital content for the homepage, landing pages, category pages as well as key events and promotions.

The Digital Merchandising Specialist will work cross functionally ensuring all digital merchandising is deployed on time, on brand and is aligned to corporate Marketing strategies and go-to-market plans.

In this role the Digital Merchandising Specialist’s primary focus is deploying data driven, digital merchandising tactics that will ultimately create best in class customer experiences.

The Digital Merchandising Specialist will act as a subject matter expert aiding the digital team in increasing targeted KPIs, conversions and product discoverability.

Execution Digital Site Merchandising

Create and deploy site merchandising content including but not exclusive to the homepage, category, landing and brand pages

Ensure web content updates for area of responsibility are executed on time

Create custom curated landing pages and experiences

Responsible for accuracy and quality of site merchandising tactics and content

Partner with Category Managers and Inventory teams to understand product depth, breadth and availability; recommending seasonally relevant tactics to increase conversion and sell thru

Use data to make in-flight recommendations and pivots

Report on inflight and post launch metrics

Work with Site Experience Manager on content strategy and populating content calendar

Collaborate with Marketing, Category Management and Site Operations to oversee the execution of seasonal and promotional go-to-market plans

Work closely with the Product Manager, Content Optimization and SEO ensuring content and experiences are optimized and have strong SEO value

Participate in and provide recommendations for A / B testing

Work with the Marketing and Digital Design Studio to ensure visual content, messaging and assets are consistent across all digital channels

Remain up-to-date on current digital merchandising trends and best practices

Present concepts and ideas to the Digital Leadership team

Qualifications :

Bachelors’ degree in Marketing, Advertising, Design or a related field.

3+ years in eCommerce experience (Merchandising and / or Digital Marketing)

Experience using site analytics tools such as Google Analytics

Knowledge of retail and eCommerce industry

Experience with a content management system

Customer focused with a mobile first mentality

Giant Tiger Offers :

Giant Tiger Store Discount

  • Flexible hybrid or remote work arrangement;
  • Annual Bonus Plans (Short and Long Term!)

  • Health / Dental / Vision benefits;
  • 24 / 7 access to onsite gym;
  • Full Service Cafeteria

  • Weekly summer barbeques and staff events all year;
  • Giant Tiger is an equal opportunity employer and is committed to fair and accessible employment procedures. Accommodation is available upon request for applicants and employees with disabilities.

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