Marketing Advisor, Digital Engagement
Intact Financial Corporation
Toronto, Ontario, CA
3d ago

About the role

We’re looking for an Advisor, Digital Engagement Marketing to join our growing team!

With customer habits constantly changing, our digital experience needs to rapidly evolve to exceed their expectations. As Advisor on digital engagement marketing, you will be leading collaboration between the marketing group and our Intact Lab in order to develop the positioning, educate the design and find the business opportunities of all our digital innovations steaming out of our Lab.

You will apply a consumer-centric approach and a results-driven mindset in your day to day job, building the customer experience of tomorrow together with a cross-functional team.

Workplace : Toronto (700, University), Montreal (2020, Robert-Bourassa) or St John (1 Germain St. #1400)

What you'll do here :

  • Act as Marketing lead and participate hand in hand with our Lab, and in a cross-functional team, to grow our multiple digital experiences in the making;
  • Be a strong advocate for innovation, growth and optimization for digital engagementun;
  • Develop our digital experiences positioning and drive creation of messaging to achieve maximum attractiveness and customer adoption at scale;
  • Lead, develop and implement marketing campaigns to accelerate digital adoption and engagement;
  • Reach out and act as conductor, guiding other departments (Digital Distribution, Lab, Operations, Claims, Broker marketing, etc.
  • in developing solutions to accelerate customer’s adoption (digital communication, web, content, DM, offers, etc.);
  • Collaborate closely with our research and customer insights group in order to leverage insights and data to educate further digital development, feature positioning, adoption opportunities, etc;
  • Respect and adhere to timelines and budgets, while executing best in class marketing strategies and tactics deployment.
  • Qualifications

    What you bring to the table :

  • You are a fully seasoned digital marketer with 5+ years of marketing experience in leading 360 marketing initiatives and strong project management abilities;
  • You are a results-driven professional, who will challenge the status quo and push us to do things differently in order to proactively optimize everything we do;
  • You are a dynamic and collaborative person, with a contagious and positive attitude;
  • You are a fast-learner, very resourceful and love working in a fast-pace, rapidly changing environment;
  • A team player, you are able to build relationships quickly and create common goals for multiple stakeholders working with different priorities;
  • Well organized and excellent at project management, you easily handle situations with multiple stakeholders to manage ad you can manage tight deadlines;
  • You are passionate about digital innovation with strong knowledge of the digital landscape and a proven track record of launching and optimizing digital products;
  • French, an asset.
  • Here are a few reasons why others have joined our team :

  • An award-winning, inspiring workplace that supports its people and recognizes great work
  • Stimulating, challenging projects and development opportunities to help you grow your skills and career
  • A comprehensive financial rewards program that recognizes your success
  • An extensive, flexible benefits package
  • An industry leading Employee Share Purchase Plan where we match 50% of net shares purchased
  • A $350 annual wellness account that promotes an active lifestyle
  • Flexible Work Arrangements

    We’re proud to support a flexible hybrid approach which gives everyone the best of both worlds. While there are no minimum or maximum time requirements, each team’s need for in-person connections will be different and there will be times you’ll join your colleagues at the office.

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