The Digital Media Senior Specialist is responsible for the planning, creation, and execution of integrated digital media programs for key DAC Group clients.
This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, display, and other critical channels to DAC Groupâ€™s core offering.
Are you ready to start putting the latest and greatest in search marketing technologies to work to drive results for our clients?
Weâ€™d love to have you! Get in touch today.
What You Get
The opportunity to shape the future â€ yours and ours â€ at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe.
A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
Fast-paced days learning from your colleagues, preparing reports, building and launching SEM & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior.
Pride in delighting one of our top-tier clients. The happiness of not having to watch the clock.
An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
Plenty of time off to recharge â€ 20 vacation / personal days!
What We Get
5+ years of Paid Search / SEM / display / eCommerce experience
Completion of Google Fundamentals, Google Advanced, Bing certifications
Involvement in leading client relationship, contributing to strategy, and client presentations
Ability to master and use a 3rd party bid management platform. (DoubleClick, Kenshoo, etc.)
Demonstrate ability to build basic campaign structures on both engines.
Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
Accurately track and maintain budgets across campaigns and on multiple search engines
Provide traffic and cost estimates
Create campaigns that encompass multiple locations / geos and lines of business
Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale
Provide in-depth optimization suggestions based on account performance
Perform ad copy testing
Perform testing against various ad extensions
In-depth knowledge of AdWords and Bing features and how they can be effectively integrated into campaigns
Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
Become an expert in biddable paid media
Produce weekly / monthly reports, covering all paid media channels & performance data
Work collaboratively, coordinate and communicate with internal and external partners
Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs
Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook, Pinterest & other platforms
Conduct search ad copy & banner ad testing per best practice to drive performance improvements
Conduct keyword, placement & market research to make additions to new and existing campaigns
Perform QA on campaign set-up and post-campaign launch
What We Want
Itâ€™s really very simple : we want to know what makes you special. Send us an application that showcases your talent â€ and your personality â€ and shows us how you would thrive in our unique agency environment.
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