Content Marketing Manager
FreshBooks
Toronto, ON
19h ago

FreshBooks has a big vision. We launched in 2003 but we’re just getting started and there’s a lot left to do. We're a high performing team working towards a common goal : building an elite online accounting application to help small businesses better handle their finances.

Known for extraordinary customer service and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries.

The Opportunity : Content Marketing Manager

The Content Marketing Manager (B2B) will execute the content and social media strategies, act as a resource and coordinate with stakeholders across the Company, and identify and prioritize opportunities related to content marketing and social media.

What you'll do :

  • Writing, editing and packaging content, including blog posts, Case Studies, videos, infographics, whitepapers, eBooks and webinars and more
  • Planning and building and optimizing performance of nurture drips in Pardot
  • Overseeing the success of stakeholders’ content marketing programs and optimizing marketing automation and lead nurturing processes through email
  • Ensuring content that maps to the buyer journey, covering all funnel stages
  • Supporting freelancers and partners in ideating and producing full-funnel content
  • Managing relationships with internal cross functional teams, particularly other areas of marketing and product
  • Championing content marketing in a product-driven organization
  • Tracking and analyzing content marketing and social media as a results and insights driving channel
  • Prioritizing content and social initiatives based on brand positioning, acquisition goals, engagement potential, resources etc.
  • Being an innovator and early adopter of emerging social and content trends and tools
  • Monitoring the impact of content and social, and reporting on effectiveness of initiatives in an effort to maximize results and provide feedback to related stakeholders
  • Working as part of a tightly knit team that thrives on collaboration and next-level execution
  • You will bring :

  • Expert knowledge of Pardot, Google Analytics, Hootsuite, Wordpress
  • Familiarity with Eloqua, Salesforce Marketing Cloud, Hubspot, Marketo
  • Post-secondary education in marketing, communications, public relations or equivalent training
  • Strong expertise of SEO best practices with regards to content marketing
  • 3-5 years of digital content and social media marketing experience
  • A track record of creating social media engagement experiences and funnel-based content marketing
  • A perfectionist streak when it comes to writing, editing, producing and presenting on-brand content across media
  • Experience working with freelance contributors who can create impactful content and ensure a high standard of output
  • The ability to liaise between stakeholders and creatives / developers to execute campaigns and initiatives
  • The ability to balance multiple projects and priorities, with wide-ranging objectives
  • Strong interpersonal skills and capacity to work across all levels and departments in the organization
  • Market-focus, with exceptional written and oral communication skills and strong attention to detail
  • Ability to work within tight deadlines, adapt to change, prioritize competing issues and manage diverse projects
  • Why Join Us

    We're an ambitious bunch, with our eyes laser-focused on shipping extraordinary experiences to small business owners. You'll be surrounded by talented team members who share a common vision for what an amazing software company could be, and have the opportunity to help build a world-class one, right here in Toronto, Canada.

    Apply now

    Have we got your attention? Submit your application today and a member of our recruitment team will be in touch with you shortly!

    FreshBooks is an equal opportunity employer that embraces the differences in all of our employees. We celebrate diversity and are committed to creating an inclusive environment for all FreshBookers.

    All applicants are evaluated based on their experience and qualifications in relation to this position.

    FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs.

    For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and / or accessibility freshbooks.com.

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