Develop measurements goals, data capture requirements, ROI campaign and media performance of owned, earned and shared properties Responsible for the execution of digital marketing platforms including but not limited to technical implementations and migrations, SEO / SEM, content, data, site updates and functional improvements, acquisition of new users Lead the overall data strategy including maximizing data collection, leveraging analytics and data to support consumer insights for brand strategies, and combine first-
party data with campaign metrics into meaningful audiences and segments that will drive efficiency in new consumer acquisition and retention Working closely with the Marketing VP on brand strategy, digital penetration and development of the overall marketing calendar including establishing brand priority’s, direct to consumer focus, investment, and marketing mix Deliver data-
driven, audience-based digital marketing strategies that ladder up to broader business and marketing objectives Manage paid media strategy & Social Media via Facebook, Instagram, Pinterest & Twitter.
Hootsuite as a preferred management tool Build relationships / partnerships with key players in the digital space that help strengthen digital marketing efforts Oversee website management Work closely with the brand teams to define marketing materials and programs Undertake continuous analysis of the competitive environment and consumer trends Create a positive work environment that encourages creativity, championing new ideas, new methodologies and resourcefulness Minimum 3-
5 years of Digital Marketing Experience MBA or bachelor’s degree preferred but not required Proficient with Microsoft Office programs (Outlook, Word, Excel, PowerPoint) Adobe suite and emailing marketing tools.
Ability to prioritize and complete multiple tasks with a focus on deadlines Website management experience is preferred Ability to think strategically while comfortable with project management details Experience working with cross-
functional teams and multiple departments Proven track record of success working for new or small and rapidly growing companies Proven track record of success in growing marketing-
generated revenue Understands how to execute marketing strategies via Facebook and Google Adwords SEM Entrepreneurial mindset with the ability to manage multiple touchpoints Sharp eye for detail and accuracy