Hillrom is a $2.9B (US) leading worldwide manufacturer and provider of medical technologies and related services for the health care industry, including patient support systems, safe mobility and handling solutions, non-invasive therapeutic products for a variety of acute and chronic medical conditions, medical equipment rentals, surgical products and information technology solutions.
Hillrom's comprehensive product and service offerings are used by health care providers across the health care continuum and around the world in hospitals, extended care facilities and home care settings to enhance the safety and quality of patient care.
Hillrom is seeking a Marketing Manager for our Front Line Care (FLC) business, who will be accountable for all associated downstream marketing activities in Canada for this portfolio.
Reporting into the Executive Director of Marketing, the Marketing Manager will be responsible for developing regional Go-To-Market strategy and implementing strategic and tactical plans designed to capitalize on market opportunities and generate demand as well as life cycle management.
This will involve forecasting; developing and managing the annual operating plan and marketing budget for planning and performance management;
determining the optimum pricing strategy; developing and implementing differentiated value propositions to drive product adoption, utilization and customer loyalty;
identifying key opinion leaders within industry that influence the market, developing and implementing a KOL engagement strategy;
managing and executing product line maintenance activities; measuring and driving performance metrics such as market share, market image and conversion rate;
launching new products / services or existing products in new geographies in a timely and effective manner; and market insights gathering, analyzing and interpreting information about the market, product and competitive environment;
and developing co-marketing programs and initiatives with specific partners.
ESSENTIAL DUTIES & RESPONSIBILITIES : Other Duties May Be Assigned
Develop annual Marketing strategy and execute selected tactics to drive financial growth for this suite of product solutions
Develop launch plans and execute Go-To-Market strategy with programs and campaigns
Serve as the subject matter expert on product features and benefits, market trends, voice of customer, competitive landscape, and in collaboration with global colleagues, the product development roadmap, while being the Canadian advocate at that table
Create and introduce innovative content including sales tools, digital marketing assets, and customer-facing content aimed to drive demand generation, funnel acceleration, and product and brand awareness
Lead, coordinate, and organize company presence at regional, national, and international customer events and conferences, as well as support sales team in various customer interactions including site visits, participation in presentations, demonstrations, and tradeshows
Develop customer relationships to create reference sites, testimonials and case studies for the assigned product line(s)
Leads collaboration with Sales to ensure Hillrom delights customer in every interaction. Conduct on-going assessment of sales funnel to determine sales and marketing effectiveness
Develops and revises segmented marketing messaging for Hillrom systems & services, unique and appropriate for Canadian markets.
Drive the external and internal communications process for all owned initiatives
Facilitate understanding of specific Canadian market issues and needs and being a conduit for collaboration with global in being able to support and address
Responsible for apprising senior leaders and management of the health, opportunities, and challenges of the portfolio via quarterly and monthly updates (involving financial metrics and analysis, market assessment, regional market trends and threats)
Bachelor’s degree in Marketing, Business, Healthcare, Life Sciences, & / or the equivalent is required. An MBA is an asset
At least three years Marketing experience with Medical Devices and must possess demonstrated quantitative and analytical problem-solving abilities.
Distribution channel and digital marketing experience in healthcare would be considered an asset
Strong written, verbal, and presentation communications skills with the ability to communicate confidently with customers and multiple external and internal stakeholders
Proven planning, organizational and project management skills
Comfort with ambiguity, multi-tasking, and an entrepreneurial and collaborative spirit
Ability to balance and lead multiple, competing priorities and projects
Excellent computer skills including, but not limited to Microsoft Office Suite and SalesForce.com
Willingness and ability to travel up to 25% of the time, including domestic and international
Written and verbal fluency in French is an asset
Yes, 25 % of the TimePosting Entity : Hillrom