Marketing Analyst
Assent
Ottawa, Canada
5d ago

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers.

The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production.

Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability.

At Assent, your work will help bring transparency, sustainability, and fairness to the global community.

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years! As the global leader in supply chain data management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies.

In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team.

Job Description

Reporting to the Director of Marketing Operations and working closely with the Senior Marketing Analyst, the Marketing Analyst will establish themselves as a data subject matter expert, performing deep-dive analysis to understand and optimize key levers of our marketing funnel (acquisition, engagement, retention, and expansion), covering a range of marketing tactics, and our website performance as well.

The Marketing Analyst is responsible for identifying and prioritizing analytics requirements from key stakeholders across the marketing organization and designing core metrics that serve as the source of truth for the team’s efforts and KPIs.

Manage reporting for all of our key marketing systems (Pardot, SFDC, etc) and support website performance reporting

Provide data-driven insights and recommendations to support strategic and tactical decision-making for key marketing initiatives, mapped to the buyer journey

Dive deep into data to identify trends and report on KPIs, including growth and improvement opportunities, and areas of most impact in support of Assent’s goals

Ownership over marketing metrics, engagement and performance analytics and reporting (i.e. Salesforce dashboards, Website - Google GA, email marketing, events, etc.)

Monitor campaigns and lead flow to help our team optimize performance across programs, channels, and vendors

Make recommendations that enhance our reporting capabilities and ability to scale

Develop and oversee Salesforce dashboards for lead generation, MQL, SQL, Opportunity generation, opportunity tracking, and win / loss info

Continually enhance capability of reporting of ROI of marketing initiatives

Lead preparation of inputs for marketing quarterly business reviews, as well as monthly planning and forecast analysis tied to business and team KPIs

Qualifications

3+ years’ experience in a Marketing Reporting and / or Data Analytics role

3+ years’ experience in B2B space - Bonus points for SaaS

  • Passionate about insights, continuous learning, and how important data analysis and reporting are to the overall success of the business;
  • able to communicate a deeper understanding of customers and prospective customers for the benefit of all stakeholders

    Salesforce Administrator or Super-user (bonus for Certification 1&2)

    Proficient using BI tools like Tableau, PowerBI, etc

    Additional Information

    At Assent, we are uniquely positioned to make meaningful, impactful changes in the world around us. If you believe in doing work that matters, we want you to join our team.

    Life at Assent

    Wellness : We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

    Financial Benefits : It’s not all about the money well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

    Life at Assent : There is purpose beyond your work. We provide our team members with volunteer days, flexible work options and opportunities to get involved in corporate giving initiatives.

    Lifelong Learning : At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

    Work The Way That Works for You : Your work and life should be balanced in a way that is purposeful for you. We offer flexible working environments for our team.

    Choose a space that meets your unique needs.

    At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard.

    Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

    Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

    If you require assistance or accommodation throughout any part of the interview and selection process,

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