Marketing Manager
6d ago

Description :

About ParkHyatt Toronto

Findingluxury in every detail, Park Hyatt hotels provide an experience ofsophisticated, contemporary luxury. Located among the world’s premier citiesand resort destinations, each custom-designed Park Hyatt hotel combinesdistinct regional character with elegant brand touches.

Long considered to beone of the most venerable sites in Toronto, and one of the most iconicaddresses, Park Hyatt Toronto is rooted in creating a true sense of place byconnecting the iconic experience with Canada’s undeniable beauty.

The essence of Canada’s landscapes anddiverse seasons are modernized throughout every area of the hotel and enhancethe guest’s journey as they move from public spaces to intimate guestrooms andresidences.

Bespoke details such as carpet designs informed by autumn leaves,and Canadian-stone performing as expressive accents.

The responsibilities of theposition include, but are not limited to :

Promoteawareness and maintain positive brand image of the property and outlets(restaurants, lounge and spa.) on a local, regional and national level throughconsistent and targeted public relations and marketing campaigns

Plan,research or coordinate with approved corporate vendors and supervise theproduction of marketing materials, reports, promotional and internalcommunications materials

Manageannual agency budgets and plans (public relations, advertising and online) aswell as local marketing plan and budget

Primaryhotel contact of outside agencies (public relations, advertising and online)

Enforcebrand standardsAct as the lead expert, manager, and facilitator for strategies,as well as the support resource for technical implementation of eCommerceinitiatives

Identifyand drive opportunities for eCommerce revenue generation for the propertythrough facilitation of brand and individual partnership initiatives i.

e.strategic linking with key partners.

Developand implement an eCommerce evaluation process to identify opportunities andmeasure eCommerce management effectiveness.

Workwith Director of Sales and Marketing and Revenue Manager to review analytics tomeasure success / failure of campaigns.

Monitoraccurate presence and positioning of brand web site, third party eCommercesites, competitors’ websites and social medial channels.

Develop,implement and act as a liaison with Hyatt eCommerce team and Revinate toincrease revenues and market share.

Overseethe planning and execution of daily operations and communicate corporatepromotions and campaigns for the hotel.

Initiaterelevant market research to continuously benchmark our performance against keycompetitors as well as understand customer needs (internal and external) as abasis for future business strategies and initiatives

Meetregularly with DOSM to stay current on changing business needs in order todevelop and / or revise tactics to address concerns and opportunities

Qualifications :

Experience in luxury hotel marketing, publicrelations and social media

Position locally based in-market at the Hotel

Self-starterand a team leader

Effectivemanagement skills with a proven ability to meet deadlines

Creative,organized and strong business sense

Superbproficiency in spoken and written English

Effectivecommunications & presentation skills

Datamodeling skills

Webanalytics experience

Provenquantitative analytical skills

CRMexperience preferred

Degreein Integrated Marketing / PR / Communications, or related disciplines

3-yearsminimum experience with digital media planning (SEO, PPC, display, mobile andsocial platforms) relevant to local market

Web-relatedproject management experience preferred

In-depthknowledge of marketing principles and strategic planning process

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