Bimbo Canada (formerly Canada Bread Company, Limited) is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster’s®, Villaggio®, Vachon, Takis and Sanissimo.
Dempster’s is the national brand leader and a market leader in the health and well-being segment of bread products in Canada.
The growth strategy is to focus on market leadership in all commercial bread categories. The company operates 19 bakeries and employs approximately 4,550 associates across Canada.
It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns and rolls.
As an independent business unit of Grupo Bimbo, Bimbo Canada seeks to grow value-added bakery segments by focusing on health and well-
being, and penetrating new bakery segments and channels of distribution. The business will continue to grow market leadership and margins by investing in the premium whole grain product category, and by delivering continued product innovation in other bakery and snack categories.
Bimbo Canada serves major grocery chains, retail outlets and foodservice operations across Canada. The company distributes branded products in the discount, mainstream and super-
premium segments, and is the leading producer in most major bakery categories. It also produces private label products for grocery and foodservice outlet.
The Territory Sales Manager will report directly into the Regional Sales Manager and will be responsible for supporting the Field Sales team objectives through SOP compliance at store level.
They will help grow the volume through communication of marketing initiatives, sales reviews and selling plans with customers.
The successful candidate will identify potential new business within the region, provide effective account management and execution of initiatives required to maintain and grow brand presence and penetration within the region.