Demand Generation Specialist
Vancouver, BC, CA
5d ago

Are you our new Demand Generation Specialist?

You like a workplace where :

  • Your manager cares about you.
  • Your coworkers are collaborative, proactive, and interesting.
  • Your compensation is comprehensive, competitive, and can include benefits like extended health insurance, a $600 Lifestyle Spending Account, a $1000 annual learning budget, a Tax-
  • Free Savings Account and a matching Retirement Savings Plan and paid time off.

  • Your priorities matter. Career growth? Balancing work and life? Growing your own side-hustle? Helping you live your best life is #goals.
  • Your team cares about the right things. Yeah, our office includes a mountain view, lovable office dogs, free snacks, weekly lunch and fun events to attend, but more importantly, we've built a culture based on values that mean something to us and we practice them daily.
  • Your opportunities are numerous and you'll be helping us accelerate even faster. Check out some of our recent growth achievements .
  • You're in a niche field, which means the market isn't saturated yet and the opportunities are rife. We're already working with some big names , but we're just getting started.
  • You're providing a meaningful solution to all kinds of businesses, including Fortune 500s, governments, and more.
  • Your diversity is valued. This job is open to anyone authorized to work in Canada, those aspiring to do so who can obtain a work permit (yes, we can help with that), or remote folks who have overlapping windows of time with Vancouver.
  • You like to spend your time :

  • Working out of our Vancouver office as part of our Marketing team (which is made up of a Senior Copywriter and Web & Graphic Designer), as well as collaborating with the Sales teams.
  • Generating Marketing Qualified Leads for our Sales Development Representatives, Account Executives, and Sales Directors through Google Adwords, social media, email, webinars, online promotions, landing pages, and other online marketing initiatives
  • Owning and managing the inbound and outbound MQL funnels using various resources, tools, and integrations, including HubSpot CRM, Outreach, Instabot, etc.
  • Researching, planning, executing, tracking, and analyzing all lead generation marketing campaigns, including negotiating pricing, calculating ROI, and project managing deadlines and deliverables
  • Researching, planning, executing, tracking, and debriefing events such as conferences or tradeshows, including managing budget and contract negotiations, choosing and ordering swag and materials, project managing deadlines and deliverables, and measuring ROI
  • Collaborating with Sales team members to grow, qualify, and prioritize lead pipeline and choose what materials or messaging to use for campaigns and events
  • Working with Customer Success & Support on customer marketing initiatives, such as NPS surveys and outreach campaigns
  • Your Experience & Skills :

  • 2+ years in a Demand Generation role like this one or reporting to a role like this one
  • Huge bonus points if at least 1 of those 2 years are in Enterprise B2B SAAS marketing
  • Easily balance independent ownership of projects with a collaborative team mindset
  • Proactive, strategic, detail-oriented, data-backed
  • Meeting deadlines under pressure, prioritizing multiple tasks, and communicating effectively
  • Close alignment with our Core Values
  • Your Area of Expertise :

  • Direct and Digital B2B marketing for a SAAS product
  • Google Adword campaign creation and management
  • A / B testing and tools
  • Sales funnel management through a CRM (we use HubSpot)
  • Customer acquisition, re-engagement, and retention strategies
  • Interpreting data, measuring KPIs, and forecasting trends
  • Conference / tradeshow detail planning, coordination & execution
  • If this sounds like you, then you're a fit! Time to apply.

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