Are you our new Demand Generation Specialist?
You like a workplace where :
Your manager cares about you.
Your coworkers are collaborative, proactive, and interesting.
Your compensation is comprehensive, competitive, and can include benefits like extended health insurance, a $600 Lifestyle Spending Account, a $1000 annual learning budget, a Tax-
Free Savings Account and a matching Retirement Savings Plan and paid time off.
Your priorities matter. Career growth? Balancing work and life? Growing your own side-hustle? Helping you live your best life is #goals.
Your team cares about the right things. Yeah, our office includes a mountain view, lovable office dogs, free snacks, weekly lunch and fun events to attend, but more importantly, we've built a culture based on values that mean something to us and we practice them daily.
Your opportunities are numerous and you'll be helping us accelerate even faster. Check out some of our recent growth achievements .
You're in a niche field, which means the market isn't saturated yet and the opportunities are rife. We're already working with some big names , but we're just getting started.
You're providing a meaningful solution to all kinds of businesses, including Fortune 500s, governments, and more.
Your diversity is valued. This job is open to anyone authorized to work in Canada, those aspiring to do so who can obtain a work permit (yes, we can help with that), or remote folks who have overlapping windows of time with Vancouver.
You like to spend your time :
Working out of our Vancouver office as part of our Marketing team (which is made up of a Senior Copywriter and Web & Graphic Designer), as well as collaborating with the Sales teams.
Generating Marketing Qualified Leads for our Sales Development Representatives, Account Executives, and Sales Directors through Google Adwords, social media, email, webinars, online promotions, landing pages, and other online marketing initiatives
Owning and managing the inbound and outbound MQL funnels using various resources, tools, and integrations, including HubSpot CRM, Outreach, Instabot, etc.
Researching, planning, executing, tracking, and analyzing all lead generation marketing campaigns, including negotiating pricing, calculating ROI, and project managing deadlines and deliverables
Researching, planning, executing, tracking, and debriefing events such as conferences or tradeshows, including managing budget and contract negotiations, choosing and ordering swag and materials, project managing deadlines and deliverables, and measuring ROI
Collaborating with Sales team members to grow, qualify, and prioritize lead pipeline and choose what materials or messaging to use for campaigns and events
Working with Customer Success & Support on customer marketing initiatives, such as NPS surveys and outreach campaigns
Your Experience & Skills :
2+ years in a Demand Generation role like this one or reporting to a role like this one
Huge bonus points if at least 1 of those 2 years are in Enterprise B2B SAAS marketing
Easily balance independent ownership of projects with a collaborative team mindset
Proactive, strategic, detail-oriented, data-backed
Meeting deadlines under pressure, prioritizing multiple tasks, and communicating effectively
Close alignment with our Core Values
Your Area of Expertise :
Direct and Digital B2B marketing for a SAAS product
Google Adword campaign creation and management
A / B testing and tools
Sales funnel management through a CRM (we use HubSpot)
Customer acquisition, re-engagement, and retention strategies
Interpreting data, measuring KPIs, and forecasting trends
Conference / tradeshow detail planning, coordination & execution
If this sounds like you, then you're a fit! Time to apply.