Marketing Automation Solution Consultant
Traction on Demand
Toronto, ON
2d ago

As a Marketing Automation Solutions Consultant you will be responsible for enabling clients on tools focused on lead management, email, mobile & social marketing.

You will be leveraging the Salesforce Marketing Cloud (formerly ExactTarget), Pardot & Salesforce to implement, customer journeys, lead capture, lead scoring & nurture flows in addition to enabling mobile messaging & Social Studio.

You possess a sound Marketing brain, but at heart you are a technologist who has a passion for implementing tools that automate marketing & sales initiatives.

You will also be expected to work with the Salesforce platform on core CRM implementations when required.

Traction on Demand’s hiring philosophy is based on culture, intelligence and then skills. Here’s what we mean by that :


Culture at Traction on Demand isn’t about drinking beer and playing ping-pong it’s much more. We are looking for people who want to join an active community of engaged individuals who see business as more than just a vehicle to make money.

We care about our people, wider community and planet. Come join us on this journey!

Traction on Demand is a group of entrepreneurs committed to creating ecstatic clients, doing enjoyable work and being efficient in everything we do.

We fail fast and love to innovate. Change is our middle name.

Our values don’t just sit on a glossy page. We live them every day. Our values are the cornerstone of who we are do they resonate with you?

  • Embrace knowledge
  • Do the right thing
  • Seek adventures and smiles
  • Healthy hearts and heads
  • Pursue opportunity
  • Build community
  • Intelligence

    People often ask what it takes to succeed at Traction on Demand you’ve got to be smart, without having an ego. What does that mean?

    Imagine working with a group of your smartest friends who all love to learn. Everyone is always pushing each other to grow and innovate at a pace that can only be called furious.

    We are never idle or stagnant. We seek and share knowledge. We are comfortable with the unknown. We just git r done.


    Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds.

    Typically, we find that people are successful in this role when they have :

  • 2+ years’ experience working with ESP direct marketing technologies. Experience with ExactTarget, Pardot & / or Marketo are definite assets
  • Solid understanding of direct marketing concepts. Especially as they relate to email marketing. Knowledge of mobile, social, and ecommerce are definite assets.
  • A thorough understanding of marketing / sales pipeline practices and KPIs
  • Post-Secondary in the following areas is preferred : Business Administration, Marketing Technology, Computer Science, Computer Engineering, Software Engineering, or equivalent training / experience
  • Ability to interact with customers and demonstrate both business and technical skills
  • Highly effective communicator. Comfortable delivering presentations and training to clients
  • A customer advocate with excellent listening skills to fully understand customer requirements and pain points
  • Strong analytical skills and the ability to meet tight deadlines
  • Experience with the development lifecycle (Business Process design, documentation, QA, testing strategy and execution, troubleshooting analysis)
  • Experience in either B-C or B-B environment
  • Nice to Haves :

  • Experience building lead scoring and lead management processes that align marketing & sales
  • HTML design experience
  • Experience with one or more CRM software products (, Siebel, PeopleSoft, MS Dynamics, NetSuite, etc)
  • Experience with eCommerce & Web Analytics tools
  • What You Will Be Doing

  • Enabling clients on the Salesforce Marketing Cloud & Pardot & Salesforce platforms
  • Integrating Salesforce to these marketing tools
  • Setting up automated targeted marketing journeys and nurture tracks
  • Setting up Email & Mobile marketing campaigns
  • Setting up landing pages & tracking tools
  • Enabling & training on Social dashboards, approval processes and posting
  • Implementing / enhancing lead scoring and lead routing rules
  • Implementing / enhancing new or existing Salesforce implementations. Tasks include configuration and rollout of Salesforce platform.
  • Training clients on the Marketing cloud and the Salesforce toolset.
  • Helping clients problem solve and deal with issues that arise
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