Product Marketing Manager, Toon Boom - Marketing
Montreal, QC, Canada
6d ago

Product Marketing Manager, Toon Boom - Marketing

Montreal, QC, Canada Req #1351 Tuesday, June 8, 2021 Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals?

Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.

Product Marketing Manager, Toon Boom - Marketing

Description :

Responsible for communicating the value of Toon Boom products to the market, the role of Product Marketing Manager works closely with multiple teams within the company, including Sales and R&D.

Acts as the voice of the customer in meetings with other teams through the use of market data, logged community requests, and other customer notes.

The Product Marketing Manager is also responsible for developing sales enablement tools that help drive demand and product adoption post-launch.

Tasks :

Aids with defining both the product & marketing roadmaps by working closely on go-to-market plans, market positioning, messaging, and strategy.

Defines and implements the product marketing lifecycle from the research phase all the way to post-launch support phase.

Manage, support, and work with external partners, ensuring a smooth flow of information between internal and external teams.

Spearhead market and user research initiatives, such as competitive intelligence, market analysis, and customer surveys.

Meet with customers of all sizes and gather actionable feedback by listening to their wants, needs, and challenges while also gathering information about where they feel they will need future Toon Boom support or tools.

Synthesize customer feedback and feature requests into action items, which are then transferred to R&D.

Aims to define and develop marketing strategy for products aimed at promoting product features, such as technical sheets, sales sheets, and other product documentation.

Create and define buyer personas.

Monitor, develop and drive strategy for community engagement platforms including Twitch, Discourse, and Discord

Produce and coordinate Toon Boom video content, particularly streaming content, to ensure that constant content is being generated for the greater Toon Boom community.

Responsible for developing metrics to track product demand and adoption.

Responsible for aspects of Community Management in the absence of a full-time Community Manager.

Essentials :

Ability to plan and coordinate multiple short-term and long-term projects at the same time.

Strong copywriting and editing skills

Ability to communicate concisely and clearly when talking about our products, both internally and externally.

Affinity for data gathering and analysis while also having the ability to transform data points into actionable product requests or objectives.

Must have the ability to present product, marketing, and other company initiatives to groups of clients both in-person and remotely.

Strong CRM background needed for data analysis purposes.

Nice To Have :

Video streaming production experience.

Experience with being on camera is a plus.

Experience with modern digital platforms such as social media, Twitch, and Discord.

Experience with out of the box forum software, such as Discourse.

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