LEAD MARKETING SPECIALIST (MAT LEAVE CONTRACT 12-14 MONTHS)
PNI Digital Media
Vancouver, British Columbia
20h ago

Status : Start with remote work from any Canadian location; however, relocation to Vancouver, BC will be required. Work from home / office based on pandemic status.

Do you love creating inspiring and creative marketing campaigns? Does marketing for some of the largest retailers in the world appeal to you?

Join PNI Digital Media's fun and energizing company culture and a marketing department where you're empowered to share, harness and execute on your ideas.

The PNI Marketing team is a key strategic pillar of growth for Staples Retail, and this role is critical to accelerating change and super-charging this high-potential business.

Our people are the heart of our success and we believe in collaboration, curiosity and continuous learning in all that we think, create and do.

We are investing in our people and our stores, empowering our people to learn, grow and deliver. Come be a part of a team that's leading the way in a new era of working and living.

Duties and Responsibilities

Manage and mentor a marketing specialist in account management.

Manage and develop day-to-day marketing relationships with assigned client accounts.

Create and implement annual Marketing Plans for assigned client accounts.

Write creative briefs for creative development and manage projects through to completion, while working with an internal copywriter to create engaging content.

Coordinate design, production and implementation of online marketing campaigns and promotions.

Use a data-driven approach to create digital marketing strategies for clients.

Plan, maintain and update internal and client marketing schedules.

Support business decisions by providing product, industry, market, and competitive analyses.

Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations.

Report, track and optimize digital marketing campaigns.

Regularly create client-facing presentations.

Proactively document and create a library of competitors' marketing activities.

Become the internal brand evangelist for assigned client accounts. Build and manage relationships with internal teams : creative, product management, account management, development, etc.

Work with Marketing Manager and Director of Marketing & Accounts to identify product and marketing opportunities.

Assist the Marketing Manager in implementing process improvement initiatives as necessary.

Required Education, Skills and Qualifications

Bachelor's degree in Business or Marketing.

3+ years of experience in a senior marketing specialist or junior marketing manager type of role, with E-commerce or digital marketing responsibilities.

Agency experience is an asset.

2+ years of experience partnering with Tier 1, global or national brands is an asset.

Ability with and experience in driving business strategy, product roadmaps, marketing requirements, and marketing campaigns.

Experience managing external creative and digital marketing agencies and suppliers.

Excellent Excel, PowerPoint, Word, and Outlook skills.

Strong Google Analytics and product performance reporting skills.

Competency in SEO, PPC, email and social media best practices.

Basic HTML knowledge is an asset.

Extremely well organized, detail-oriented, creative, and energetic.

Able to work under pressure and meet tight deadlines.

Strong writing and verbal communication skills in English.

Able to travel occasionally in Canada and the US for client meetings.

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