Advisor, Digital Platforms (SEO - Analytics)
Intact Insurance
North York, Ontario, CA
3d ago

From coast-to-coast, our inspiring colleagues are at the heart of what we do best : helping people, businesses and society prosper in good times and be resilient in bad times.

With our team, you’ll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

At Intact, we’ll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts the best the industry has to offer.

You’ll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can : shape the future of insurance, win as a team, and grow with us.

About the role

We are looking for an Advisor, Digital Platforms (SEO - Analytics) to be responsible for driving organic traffic to our website.

The objective is to convert online traffic to prospects and drive digital adoption to our clients.

Reporting to the Marketing Manager, Web Platforms, you will play a key role in the conception and implementation of website experiences.

Workplace : Montreal, QC (2020 Robert-Bourassa), Anjou, QC (7101 Jean-Talon Est), St. John’s, NFLD (10 Factory Lane), or Toronto, ON (700 University Avenue).

What you’ll do here :

Analyze :

  • Audit and analyze our website performance
  • Monitor websites results, keywords relevancy, competitive landscape, market trends
  • Track and monitor accessibility issues
  • Recommend :

  • Present, summarize, and explain results on a weekly basis to senior management
  • Recommend content optimizations and advocate for SEO best practices with developers, content strategists, copywriters, and creative agencies
  • Contribute to brainstorming sessions and defend user-centric, data-driven optimizations
  • Deploy :

  • Plan and manage initiatives with developers and other team members
  • Multiply growth hacking initiatives (A / B testing, personalization, etc.) to improve conversion rates on site and digital adoption
  • Ensure platform hygiene : core web vitals, page load, WCAG
  • Work closely with the broader marketing team to deliver organic and paid marketing effectiveness
  • Harmonize and consolidate practices, tools, and KPIs used to measure success across platforms
  • Qualifications

    What you bring to the table :

  • Knowledge of performance marketing, conversion, and audience acquisition techniques
  • Great sense of ownership and responsibility; strong organizational skills; analytical minded
  • Strong verbal communication, with the ability to explain complex concepts in a clear and concise manner
  • Bilingual in French and English is a strong asset
  • Bachelor’s degree in a related field, five (5) years of experience in SEO and performance marketing, or an equivalent combination of education and experience
  • Knowledge of best practices and SEO tools (Google Search Console, Siteimprove, Moz, SEMrush)
  • Proficiency with analytics tools (Adobe Analytics (an asset), Google Analytics) and data visualisation tools, such as Power BI
  • Good understanding of agile methodology principles
  • You love working in a collaborative and team-oriented environment that is open-minded, thrives on innovation, and likes to have fun!
  • Here are a few reasons why others have joined our team :

  • An award-winning, inspiring workplace that supports its people and recognizes great work
  • Stimulating, challenging projects and development opportunities to help you grow your skills and career
  • A comprehensive financial rewards program that recognizes your success
  • An extensive, flexible benefits package
  • An industry leading Employee Share Purchase Plan where we match 50% of net shares purchased
  • A $350 annual wellness account that promotes an active lifestyle
  • Flexible Work Arrangements

    We’re proud to support a flexible hybrid approach which gives everyone the best of both worlds. While there are no minimum or maximum time requirements, each team’s need for in-person connections will be different and there will be times you’ll join your colleagues at the office.

    Closing Statement

    We are an Equal Opportunity Employer

    If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity.

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