Reporting to the Director, Public Relations and Marketing Communications, the Long-form Content Marketing Writer will work closely with members of the Marketing and Sales teams to deliver exceptional quality written content for marketing campaigns, with emphasis on long-form industry and market reports, bylined articles and blogs and case studies, as well as copy for content such as infographics, explainers, social media posts, web copy and promotional materials.
KEY DUTIES & RESPONSIBILITIES
Research and write long-form reports, white papers, bylines, etc. to use for marketing campaigns.
Develop short copy for other marketing materials, including infographics, explainers, web copy, social media posts, etc.
Collaborate with members of the marketing team to develop strategic sales and marketing campaigns.
Support development of brand initiatives.
Provide occasional support for development of sales-supporting content.
Perform other related duties as assigned by management.
Adhere to established policies and procedures.
KNOWLEDGE & SKILLS
Exceptional writing and storytelling skills with an ability to turn complex subject matter into engaging stories.
Versatile writing skills with the ability to adapt to different formats, lengths, and contexts.
Proven experience working with long-form technical and complex subject matter.
Strong understanding of sales and marketing methodologies and processes.
Experience in B2B marketing campaigns.
Proficient in Microsoft Office 365 and Adobe Creative Cloud (and willingness to learn alternative platforms as needed).
Knowledge of global trade and / or import and export processes is an asset.
WORK EXPERIENCE MINIMUM REQUIRED
5 years of related experience
Required : Bachelors Degree or equivalent in Marketing
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