Senior Marketing Analyst - 12 Month Contract
St. Catharines, CA
4d ago

Who we are :

At Meridian, we’re committed to providing Canadians with exceptional banking, features, services, security, and advice so they can get everything they want from their money, and their lives.

We are Ontario’s largest credit union and the third largest in Canada, with over 350,000 Members.

Credit unions are not-for-profit, and more focused on community. At Meridian, our Members are owners - that means that any profit we make goes right back into improving our products and services and innovating new ways to enhance our Members' lives.

Meridian’s dedication to helping Canadians goes beyond banking. Thriving communities are essential to the individual well-being of our Members and the overall well-being of Canadians.

That’s why we invest portions of our profits in financial literacy, local community organizations, environmental initiatives, co-op programs, and more.

We also match our employees' donations and empower them to get more involved in volunteering.

Purpose of The Job

As part of the Marketing Reporting & Analytics team, the Marketing Analyst will play a role in the messaging of insights and performance which is facilitated through detailed and frequent reporting.

The role will have a significant impact on Meridian’s future marketing strategy as insights derived from reporting will help guide the future vision of our Brand.

The successful candidate will have a passion for analyzing data, discovering key insights and articulating findings through powerful reporting to stakeholders and client groups.


  • In partnership with your peers / clients, maintain existing marketing reporting while working to improve and refine these processes
  • Work collaboratively with clients to build unbiased reporting packages and dashboards focused on marketing initiatives and tactics
  • Where applicable, provide ad-hoc reporting to clients for use in marketing tactics, product performance or Member specific issues
  • Support the creation of a playbook for Marketing reporting and analysis
  • Analysis & Insights

  • Provide insight into the performance of marketing tactics, strategies and campaigns and communicate key findings / learnings to business owners and leaders
  • Identify opportunities to accelerate performance across Meridian’s products and services
  • Make recommendations to enhance the success of marketing programs by increasing KPIs such as response rates, balance growth and cross-sell
  • Answer questions before they are asked; provide the right information at the right time
  • Innovation

  • Anticipate the changing needs of the business and provide client groups with new and relevant information to make improved decisions
  • Develop automated and self serve solutions to standardized daily / weekly / monthly reports
  • Streamline existing processes to increase department efficiency
  • Knowledge, Skills and Abilities

    Skills / Abilities

  • Ability to communicate effectively across the organization
  • Possess a strong attention to detail; be concise without comprising the facts
  • Well organized with the goal of meeting deadlines in a fast-paced environment
  • Strong problem solving
  • Ability to work in a team-oriented environment
  • Excellent written and verbal communication skills
  • Technical

  • A working knowledge of data management programs such as SQL or SAS
  • Proficient in Microsoft Office suite programs (i.e. Excel, PowerPoint)
  • Education, Training and Experience

  • 3 to 5 years of related working experience
  • Post secondary education with a focus in Marketing, Mathematics or Business
  • Previous experience in business, specifically a financial institution would be beneficial
  • Experience / training in the development of reporting and analytics an asset
  • Experience the Difference!

    Thank you for your interest in Meridian Credit Union. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

    Meridian is committed to providing accommodations for people with disabilities. Should you require an accommodation, we will partner with you to meet your needs.

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