Data Strategy and Analysis
Develop and implement reports & processes designed to create deeper understanding of data for marketing and business stakeholders
Improve stakeholder ability to make better business decisions, improve marketing results
Provide analysis and recommendations to business stakeholders as required per Sponsor guidance, including meeting participation, presentation iteration & data visualization
Identify and recommend areas of operational improvement with regard to data
Develop effective and efficient contact targeting strategy for marketing campaigns
Point of contact dedicated data analysis support to designated subsidiary business groups depth and scope of support directed by sponsor
Help Sponsor drive improvements in reporting through collaboration with key business users, optimize reporting through scripts and automation when possible
Gather business requirements and translate data support to understand underlying data requirements that the business needs
Produce advanced or complex List Generation Data Files
Provide support & assistance for business groups with coordination of contact upload, as appropriate and bandwidth allows
Provide aggregate analysis of campaign performance periodically, as necessary, per available project bandwidth to accommodate requests of Sponsor or internal stakeholders
It is integral part of the job to perform data quality checks, identify gaps and work with internal and external data contacts in order to improve data quality
Assist on other data projects as appropriate, per available project scope bandwidth.
Establish time plan and roadmap before reporting development begins
Communicate timelines effectively to the sponsor and / or internal stakeholders
Minimum 3-5 years of experience in database analysis using SQL, SSIS, Power BI / Tableau
Previous experience in data mining
Previous experience in analytic support for Marketing (customer retention, campaign, etc.)
Previous experience in providing insights and recommendations to business stakeholders
Knowledge / experience with Technology / Telecom Industry
Strong relationship building and communication skills, strong attention to detail, with ability to convey complex information in a clear, concise and credible manner.
Proven experience working as part of the marketing team, understanding B2B and commercial lead funnel reporting.
Previous examples of work can include, but not limited to : event analytics, marketing automation, contactability reports, dashboard, lead optimization, marketing data base understanding, social media analytics, revenue and pipeline reporting.
Deep analytical skills, strong out-of-the-box thinking and a curious mind
Strong prioritization and project management skills, including timely and proactive communications of timelines, status, issue escalation
Database architecture, design and deployment working experience preferred
University degree in related field preferred
Nice to have : Understanding of CASL and implications on contactability
For consideration, please email your resume to Audrey ifgpr.com with Data Analyst in the subject line.
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