Accountable to the Director, and working in collaboration with the Engineering Advancement team, the Advancement Manager is responsible for creating, implementing and evaluating a comprehensive advancement plan to further strategic goals and raise the profile of the School of Architecture across campus and externally.
The Advancement Manager will develop, produce and execute communication materials, strategic advancement initiatives and engagement events directed to local, national and international audiences and stakeholders, which includes : alumni, prospective donors, prospective sponsors and related professional associations.
ResponsibilitiesAdvancement and Alumni / Community EngagementParticipates in the development and implementation of a strategic advancement plan for the School of Architecture, implementing ideas and strategies for alumni engagement and fundraising activitiesWork with Director and the Engineering Advancement team to consult and develop effective advancement programs and to establish funding prioritiesDevelop and maintain a good working knowledge of the School’s activities, priorities and needs in both teaching and research and a thorough working knowledge of priority fundraising projectsIdentify, recruit and manage volunteers (faculty, alumni, corporate volunteers, UW friends and staff) for the purpose of supporting School of Architecture goals including fundraising projects and School programs as requiredCommunicationsLead the development and implementation of an effective internal communications plan to foster increased information sharing among faculty, staff, students, sessional instructors and main campus partnersWork with the Director to develop a strategic communication plan for external audiences to enhance the profile, image and reputation of the SchoolResearch, write, edit and design compelling copy for marketing, website and advancement materials that support strategic initiativesManage all marketing projects (eg.
Annual brochures), driven by the University and Faculty, and work collaboratively with internal partners eg. Creative Services, Engineering Advancement Office etc.
for content and graphics representative of the School of Architecture identity and strategic visionContribute to the development and management of the School’s brand and visual identity and ensure consistency of this identity in logos, graphic elements, and in all aspects of communication mediasEstablish a social media strategy for meaningful, strategic presence on various social platforms (Instagram, Facebook, web etc.
to enhance the School’s online presenceDrive content and consistent messaging for School of Architecture website and ensure relevant content is maintainedSupport and execute communication and marketing materials for recruitment, School of Architecture, alumni and advancement eventsRelationship BuildingWork with Director to initiate, coordinate and manage community relationships including alumni, donors, sponsors, service and community groupsCreate and execute opportunities for alumni to remain connected to the School through various initiativesRepresent the School of Architecture at Professional and industry events as a means to connect with alumni and engage with potential donors and sponsorsCollaborate and work with current students on various initiatives that will strengthen the ongoing affinity of students to the SchoolManage gift / sponsorship acknowledgement and donor recognition processes on behalf of the DirectorLiaise with Engineering Advancement for ideas, resources and collaboration on alumni events, publications etc.
Sponsorship DevelopmentDevelop and implement both a suite of assets and sponsorship platform for industry / professional sponsorsManage all industry sponsors and stakeholders including collaborating with development staff to solicit and develop new sponsorship opportunities for the SchoolSupport Director in establishing terms of sponsorships and implementing such terms as directedProactively develop and maintain trustworthy, productive, problem-solving working relationships with sponsor contacts, provide summary reports as required to all sponsorsLiaise with Engineering Advancement team to ensure all sponsorship or gift agreement terms are in place and follow UW Gift acceptance guidelinesLeadershipOversees and provides leadership to the Multimedia Specialist.
Motivates by providing leadership, priority setting and management direction for this position and ensuring this position is actively engaged in the overall goals and vision of the SchoolWork collaboratively with faculty, staff, and students at the School of Architecture to ensure strategic vision and communication strategy are well known and there is engagement amongst all internal stakeholdersParticipate and support School of Architecture initiatives and events as requiredRepresent the School of Architecture on various Faculty of Engineering Committees and University level committees as appropriateQualificationsBachelor’s degree in English, Communications, Marketing, Journalism, Public Relations or related field.
Equivalent combination of education and experience may be considered3-5+ years’ experience in an advancement role, with a strong track record of relationship building.
attention to detail and time management skills to effectively prioritize multiple demands and work collaboratively with various stakeholders both internally and externallyMust have strong leadership, communication (oral and written), presentation, and interpersonal skillsSelf-motivated, goal-oriented with the ability to think strategically, critically and creatively to drive new initiatives and enhance existing programs to further the strategic goals of the SchoolResults-oriented and creative individual with demonstrated relationship building skillsA keen awareness and knowledge of relevant individuals in the professional sector, related associations, community and government is an asset and willingness to acquire such knowledge is a requirementUnderstanding of communications and advancement in the university environment and an understanding of the School of Architecture and Architecture profession is an assetDemonstrated knowledge of web content and digital tools, social media platformsExcellent writing and communication skills and knowledge of best practices to inform compelling communication piecesAbility to work collaboratively with students, faculty and staff at the School and foster positive, professional relationships with all stakeholders both internally and externallyNetworking and participation in School events, University events and professional events is a requirementOccasional travel requiredSome evening / weekend work requiredRegular Full-Time