Director, Digital Marketing and Communications
Sun Life
Toronto, Ontario
11d ago

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Job Description :

Director, Digital Marketing & Communications, Sun Life Global Investments

Reporting to the AVP Marketing & Communications, Sun Life Global Investments, the Director, Digital Marketing & Communications is responsible for leading a team of managers and specialists focused on the development and execution of the strategic direction of all aspects of our digital client experience across both the retail and institutional businesses.

This includes providing leadership to key internal stakeholders on the introduction and evolution of technology applications and initiatives that enable SLGI to maintain market differentiation in the investment industry as well as responsibility for overseeing all digital work for SLGI including developing strategic / integrated digital marketing plans and creating an overall digital strategy encompassing Web, Social Media and Digital Communications.

In addition, in their capacity as a senior member of the SLGI marketing team, the Director, Digital Marketing & Communications will represent SLGI in a variety of cross business unit capacities and effectively collaborate with other team leaders in other business units on key marketing strategies and initiatives.

Main accountabilities :

  • Proactively lead the development and execution of the overall digital marketing strategy and annual / multi-year plans for SLGI to support business objectives
  • Oversee the execution of all digital projects and priorities within SLGI and ensure focus on projects that have the most impact to the business and long term growth
  • Build and manage critical relationships with IT, operations and the back office to ensure marketing operational excellence and successful implementation / resolution of business requirements / challenges
  • Provide technical expertise and manage the relationships when working with vendors on our various digital properties
  • Work closely with key areas of the businessand build a collaborative relationship to ensure that SLGI is aligning with and leveraging the best practices of other digital opportunities
  • Leverage insight and information / feedback received from advisors, sales, investors and key internal partners to help inform the digital strategy and marketing tactics
  • Actively participate in content planning and development for all SLGI web properties to ensure consistent messaging and the application of best practices
  • Lead the development of integrated digital marketing strategies for SLGI web properties and digital projects including social media, content marketing, email marketing, etc.
  • Develop and maintain online sales aids, tools and calculators designed to help the Wealth Distribution team both attract and retain assets and clients
  • Measure and report metrics and analytics to demonstrate awareness and consideration by target audience and to help inform and optimize future campaigns and marketing strategies / tactics
  • Lead, manage and coach a team of high performing digital marketers including championing training programs and development opportunities that further build the expertise of the team
  • Background and capabilities

  • A creative and technical problem solver with a successful track record of helping a company grow their business through website development, client / user experience optimization, content strategy, analytics and social media marketing
  • University degree with 8 years + experience as a digital marketing professional in the investment industry
  • Previous experience within the financial services industry, specifically the investment area, a must
  • Specific understanding and knowledge of investment funds, wealth insurance products as well as both the retail advisor channel and the institutional market
  • Strong understanding of digital technologies and communications, including digital marketing, web analytics and measurement and SEO / SEM
  • Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-
  • functional team environment with a variety of reporting levels and varying skills / competencies

  • Flexible individual with creative problem-solving & strong analytical skills
  • Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives
  • At least 3 years experience leading and managing a team of senior and junior colleagues
  • A positive leader who inspires high performance and leads by example
  • Familiar with best practices in digital strategy, planning and execution
  • Diplomacy and negotiation skills Sun Life is a large, complex organization that requires collaboration across teams within the marketing department, across departments within the business unit, and across business units within the parent company
  • Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-

    mail a request to thebrightside sunlife.com

    We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

    This job description is only posted in English since the geographic work location is within a region that requires a high level of profienciency in English.

    Job Category : Communications

    Posting End Date : 16 / 07 / 2018

    16 / 07 / 2018

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