People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and / or developing new skills within an internal functional areaMarketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy;
enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Job Description The Accenture Marketing & Communications Delivery Excellence team is looking for a creative, highly-
motivated, data-driven marketer with a proven ability to strategize, execute, and optimize high-quality digital marketing campaigns.
The Digital Marketing Lead will be aligned to a specific area of Accenture’s business (i.e. industry or business group) and will develop an in-
depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively. This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and directly with the Marketing & Communications lead for their area, while also partnering with the Social Media team on social strategy and execution.
Accountabilities include :
Collaborate closely with the campaign manager and social media lead within their respective area and cross-functional teams to design and implement digital marketing programs for medium and largescale marketing campaigns.
Work directly with marketing and communication leads and social media leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives.
Manage activation of content across multiple channels, ensuring proper tracking is implemented
Manage overall web presence for their specific area of the business, proactively analyzing page level performance and recommending actions that ensure maximum effectiveness of marketing objectives as well as creating the optimal customer experience.
Collaborate with Analytics & Insight team to analyze the performance of digital channels and specific marketing programs and identify and execute optimizations to maximize effectiveness.