Product Marketing Manager
Vancouver, British Columbia, Canada
6d ago

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day.

Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do.

In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

Microsoft Canada is looking for a motivated, self-driven individual to drive Azure adoption with the professional developer community in Western Canada.

Azure is the growth engine for Microsoft, spanning our app, infrastructure, data, and artificial intelligence businesses.

This role will be accountable for driving awareness and engagement with the professional developer community, both as the local developer audience expert and as an Azure subject-matter expert.

The right candidate will be a technical marketing leader with experience engaging developers across both open-source and Microsoft development stacks, with strong developer community and evangelism roots.

The right candidate will also bring a strong developer background.

Azure Developer Product Marketing Managers (PMMs) use their deep developer audience expertise and excellent marketing skills to bring Microsoft’s marketing and technical teams together to help professional cloud developers discover and successfully use Microsoft’s Azure platform, both through in-person and at digital scale.

Azure Developer PMMs help drive broad awareness, skilling and adoption of Azure services to promote a self-sustaining ecosystem of skilled cloud developers.


Developer Engagement (60%)

  • Be the visible thought leader to the professional cloud developer audience in Western Canada.
  • Build and own the Azure developer engagement plan for Western Canada, partnering with fellow leaders to create a coherent plan that includes a mix of social, digital, and one-to-many experiential activities.
  • Actively engage and educate developers and tell the Azure story at local events and communities.
  • Maintain a technical understanding of the Azure platform (200 level) and be able to translate the Azure value propositions into a locally relevant narrative.
  • Go to Market Planning (20%)

  • Plan and execute the developer engagement strategy for Microsoft Azure in Western Canada to professional developers through local Microsoft marketing engines and global programs.
  • Set local community strategy (online, offline) and influence local cloud developer community leaders to earn Azure advocacy.
  • Use influence within your network to evangelize Azure.

  • Conduct reviews across the business to drive aligned execution and provide timely feedback that will shape the corporate engagement strategy.
  • Business Orchestration (20%)

  • Identify and orchestrate strategic market-making plays. Own local business management strategy, partnering with fellow leaders to interpret opportunity and risk.
  • Determine key insights and drive recommendations to accelerate adoption of Microsoft Azure back into the local leadership team.
  • Capture, analyze and report key performance indicators, insights and metrics and drive informed feedback into Corporate teams to improve global and local execution plans and outcomes.
  • Qualifications

    Key experiences, skills, and knowledge

  • Minimum of 8 years of experience marketing to developers, with a proven track record of building technical relationships within the professional developer community (those paid to code) in Western Canada
  • Passion for technology and a background working in the commercial application development space (minimum of 2 years)
  • Deep insight about the local technical ecosystem, including cloud platform providers, developer communities and business trends
  • Deep marketing competencies / skills & experience, including analytical skills
  • Demonstrated technical marketing experience across cloud technologies, including Azure, AWS, and / or Google Cloud Platform
  • Strong understanding of software development principles, common DevOps practices, cloud platforms, business drivers, and emerging trends in Microsoft and non-Microsoft technologies and tools (e.
  • g., Node; Java; Python; etc.)

  • Previous experience in professional software development roles
  • Track record of strategic organizational impact and influence
  • Track record of cross boundary collaboration and interpersonal awareness
  • Exceptional leadership skills and team building, decision-making, conflict resolution, negotiation skills, and follow through
  • Results driven; with exceptional presentation, verbal, and written communication
  • Education

  • Degree in either Marketing / Business or Computer Science; MBA or Masters in Computer Science preferred
  • Fluency in English
  • Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

    Benefits / perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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