Assistant Marketing Manager, Dempster’s Mainstream Bread
Canada Bread Company, Limited
Etobicoke, Ontario
3h ago

Bimbo Canada (formerly Canada Bread Company, Limited) is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Vachon®, Hostess®, and Sara Lee®.

Dempster’s is the national The company operates 19 bakeries and employs approximately 4,550 associates across Canada. It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns and rolls, and snack cakes.

As an independent business unit of Grupo Bimbo, Bimbo Canada seeks to grow value-added bakery segments by focusing on health and well-being, and penetrating new bakery segments and channels of distribution.

The business plans to grow by delivering continued product innovation in other bakery and snacks categories.

Position Summary :

Assist in management of the Dempster’s Mainstream Bread category. This brand and product portfolio represents key growth segments for Bimbo Canada.

This position requires someone who is entrepreneurial, has a passion for food and the consumer, extremely detail oriented, with history of demonstrating sharp project management skills for complex product portfolios, problem solving and analytical thinking, working closely with cross functional stakeholders.

If a project requires support for a different business unit, one may be required to work on those additional projects as well.

Responsibilities will include but will not be limited to the following :

Position Responsibilities :

  • Primary responsibility is to manage day-to-day portfolio activity and problem resolution with key functional areas including : product development, regulatory, quality assurance, sales, operations and distribution
  • Lead project coordination of New Product opportunities including innovation / renovation explorations, packaging improvements, and account presentations
  • Gather and analyze relevant market data (Nielsen Workstation Plus / Answers, Strategic Planner) to identify & action insights as required.
  • Periodic / Monthly reporting of business performance to identify key performance drivers, opportunities and potential threats for the brands / segments
  • Develop and implement marketing plans for the Mainstream Bread portfolio to achieve the overall objectives, such as share leadership, volume & profit targets.
  • Strategic planning i.e. business reviews, marketing plans, communication plans, and playbooks (planning with sales)

  • 1+ years experience in Consumer Packaged Goods, in Marketing or related areas
  • Required undergraduate degree, preferably in Business, ideally with major in Marketing

  • Superior project management, attention to detail and multi-tasking skill set
  • Strong business acumen with excellent financial, analytical, logical & quantitative skills
  • Must be proactive and performance driven, be able to work under pressure in a fast- paced environment
  • Demonstrates strong thought leadership and problem-solving abilities
  • Strong leadership and ability to build cross-functional and cross-regional teams to achieve shared goals (often including sales, manufacturing, product development, purchasing, distribution & finance)
  • Strong presentation & communication skills, both verbal & written
  • Adaptable, persistent, strong initiative, results oriented
  • Adept with Microsoft Office and AC Nielsen
  • Experience leading a cross-functional project team
  • Is digitally savvy and has experience with website and social media management
  • Please note all offers of employment at Bimbo Canada are conditional upon the successful completion of a pre-hire background check.

    This may include anything up to and including a criminal history check, reference checks and / or credit check.

    Bimbo Canada is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities.

    We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

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