Head of Digitalization
12d ago


Drive your Career! We love our cars, but it’s the people behind them who make them what they are. To market, sell and service great cars, we need great people.

That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people.

We know that the right people in the right positions can do incredible things, and we love making that happen. Volkswagen is one of the most exciting automotive Brands in the world! Our growth in Canada over the last 5 years has been tremendous, and as a result we are seeking out fresh and talented individuals to support our growing business.

We are currently looking for a Head of Digitalization at our Volkswagen Group Canada Corporate Offices in Ajax, ON The digital customer journey for vehicle shoppers is evolving, thus the growing importance of ensuring the right information and products to our audiences at the right time and in the right way.

This requires an in-depth understanding of digital ecosystems, technology, data management, product data requirements and processes.

Reporting into the President and CEO, you will be responsible for driving the digital transformation of the VW Brand to elevate business efficiency and effectiveness through digital tools and platforms while establishing new revenue streams through digital products and services.

You will play a crucial role in ensuring the development of digital skills as one of our core competencies within our organization and developing a strategy to make VW Canada ready for the evolving digital age starting with B2C front-

end applications and moving it into a 360 approach of customer, car, and dealer to enhance and elevate the whole future customer experience with Volkswagen.

Working closely with several key stakeholders, you will utilize your strong management skills to manage teams for digital products across all departments and business units within the VW Group family.

Primary Responsibilities :

  • Develop a plan to drive the digital transformation of the VW brand including a fully digital seamless customer journey
  • Define projects based on market needs, but global strategic approach aligned with NAR / VW headquarter
  • Manage timelines, budgets and quality of defined projects together with the team
  • Define interfaces with other VW departments, IT department, Volkswagen Finance, Audi Canada, NAR, VW headquarter and Porsche Canada.
  • Partners with IT department to develop the required digital platforms
  • Identify the most relevant KPIs to measure within the digital space that contributes to the brand vision, and establish on-
  • going process for measurement and improvement of the KPIs

  • Develop new revenue streams (business cases) with digital products and services for Volkswagen in Canada
  • Qualifications

    What we’re asking for :

  • Bachelor's degree in Business or related discipline; Master’s degree an asset
  • 5+ years' of experience in developing and executing digital initiatives and leading project teams
  • Strong project management capabilities including managing complex projects in dynamic environments
  • Able to operate at both an operational and strategic level
  • Proven track record in significantly improving the digital capacity of an organization and developing and executing digital initiatives
  • Evidence of setting and delivering Digital KPIs and metrics
  • Demonstrated ability to collaborate effectively at all levels to achieve results
  • A great attitude and proven ability to be an effective business partner and team player
  • Excellent communication and presentation skills and ability to effectively communicate with IT partners and other key stakeholders
  • Passion for the VW Brand
  • Strong computer skills including Word, Excel, and PowerPoint
  • What you’ll get in return :

  • A flexible, collaborative, dynamic, and fast-paced work environment with an award-winning employer
  • Many opportunities for personal and professional development
  • Opportunities to participate in exciting company events that give back to the community
  • Competitive employer paid benefits, pension and compensation package
  • And much, much more
  • Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

    Additional information : Volkswagen Group Canada is committed to providing accommodations for people with disabilities during all phases of the hiring process including the application process.

    If you require an accommodation because of a disability, we will work with you to meet your needs. Applicants need to make their needs known in advance.

    If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate accommodation.

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