Position : Regional Communications Partner (NS,PE,NL)Department : Marketing Strategy, Digital & Communications Location : Halifax, Charlottetown, or Mount PearlStatus : Full-Time; Permanent
The Heart and Stroke Foundation
Heart & Stroke is a special type of company. We’re a foundation, a place that values championing health and has a bias for action as we tackle heart disease and stroke.
Our mission is to promote health, save lives and enhance recovery.
The key accountabilities of this position is to :
Interpret content provided by internal clients and others
Develop and implement outstanding communications strategies to build awareness and raise the profile of Heart & Stroke
Protect and strengthen the brand
Advance philanthropy to achieve Heart & Stroke’s mission
This position works collaboratively with provincial / regional departments and the central communications team of Heart & Stroke.
The position also delivers on assigned national communications and media relations programs.
Plans and Executes all Communications Activities of the Region
Develops / adapts and implements communications plans and strategies for the region in order to increase the profile of Heart & Stroke’s work in research, health promotion, recovery, advocacy, fundraising and volunteer development.
Evaluates each situation and determines the most appropriate way(s) to communicate applying communications best practices (media pitches and advisories, news releases and statements, op-
eds and letters to the editor, social media content, etc.)
Executes the regional communications roll-out of national programs such as health reports and public awareness campaigns with an eye to local markets and needs.
Maintains the regional Communications Toolkit, updating key messages, fact sheets, speeches, material templates and brand assets as required.
Works with internal stakeholders to ensure all regional programs are aligned with Heart & Stroke brand guidelines, including image, voice and messaging.
Collaboratively and cooperatively supports internal teams as an expert communications advisor to develop and implement communications strategies and activities that support their goals.
This may include : communications support for events (not event management), as well as recognition and stewardship programs.
Assist with the identification of speakers for Heart & Stroke-related events and preparation required
Develops personal stories of people with lived experience, donors, healthcare providers, researchers and volunteers in the region.
Ensures stories are submitted to national story bank.
Triages public complaints in the region and ensures they are managed on a timely basis.
Works with central Internal Communications Manager to ensure timely and clear communication with employees across the region.
Public & Media Relations
Develops and maintains positive media relationships to attract media attention and position Heart & Stroke as an authoritative voice of cardiovascular disease and stroke and a leading health charity in Canada.
Delivers strategic public relations plans through traditional, online and social media initiatives, including : writing (or adapting from templates) key messages, news releases, fact sheets, op-
eds, letters to the editor, spokespersons’ Q&As, FAQs, etc.
Acts as initial point person for media calls to Heart & Stroke in the region.
Responds to and redirects queries, and finds spokespeople as needed to act on opportunities, using sound judgment to determine involvement.
Works closely with Senior Manager, Communications to handle sensitive media queries and responds to issues using protocols and issues management scripts.
Manages and develops internal spokespeople and ensures that they are well-briefed and prepped for interviews, including providing media training when needed.
Manages and stewards relationships with expert spokespeople (i.e. cardiologists, neurologists and other health professionals) and with people with lived experience to participate in media interviews and events.
Liaises with external stakeholders to leverage support and coordinate joint media activities (i.e. non-profit partners, Ministry of Health, etc.).
Tracks and monitors media calls, interviews, issues-related inquiries and coverage.
Maintains current media list for region.
Provides analytic media reports to internal stakeholders as needed.
University or College degree in communications, public relations, marketing or business; or related technical degree and combination of equivalent extensive background with strong communications and marketing experience.
Minimum 5-7 years related work experience, management experience in non-profit and / or healthcare industry preferred.
Ability to align plans and activities with organizational goals and objectives and experience in advising senior decision makers.
Experience and confidence working with reporters, including issues management.
Experience with writing for various social media platforms.
Significant experience managing public engagement programs in multi-stakeholder environments to further the mission of an organization.
Experience with media monitoring and tracking software is required.
Experience working with external suppliers, specifically PR professionals, event managers, writers, designers, print production, digital and social media.
Thorough knowledge and understanding of the media market,
Knowledge of communications strategy development and execution theory, principles and practices.
Knowledge of communications processes, techniques and activities, including research, strategy, implementation and evaluation.
Proven success in developing and implementing communications plans and content.
Excellent written communications and editorial skills in different media, with commitment to quality and strategic understanding of message positioning
Excellent MS Office computer skills (Outlook, Word, Excel, PowerPoint).
Excellent organizational and project management skills, ability to multi-task and work under tight deadlines with advanced organization skills and strong attention to detail.
Superior verbal communications and interpersonal skills, with the ability to deal with all levels of staff, volunteers and suppliers, providing impeccable customer service.
Dedicated team player possessing an unflappable positive can do’ attitude, with demonstrated innovation, creativity and resourcefulness in the form of continuous improvement to internal processes, able to work independently and to collaborate