Product Manager, Marketing Automation and Lifecycle Marketing
London, Ontario
6d ago

Reporting to the Director, Digital Marketing, this skilled professional will jump into a leading role for marketing automation for the organization, acting as both the lead product manager and lead marketing strategist.

They will be the key resource responsible for developing and executing Fairstone’s marketing automation strategy as well as developing the basis and the implementation of a lifecycle marketing strategy.

The successful candidate will bear responsibility for building customer journeys and developing and executing marketing automation campaigns across the organization, working highly collaboratively with various internal departments and stakeholders.

The ideal candidate will have extensive experience in marketing automation and lifecycle marketing and will consider themselves to be an expert in the space.

Responsibilities :

  • Lead overall marketing automation strategy and vision, designing roadmaps for short and long-term implementations while understanding how the initiatives connect back to organizational objectives
  • Ensure the implementation of the full technical ecosystem in collaboration with our technology group required to feed marketing automation initiatives, driving optimization and efficiencies across the organization
  • Lead cross-departmental and cross-functional initiatives, working highly collaboratively with various internal departments (risk, collections, marketing, etc) to identify, understand, design and activate on their needs, prioritizing initiatives based on ROI
  • Plan, build and execute cross-channel (both online and offline) communications, campaigns, and customer nurturing programs, while providing training and documentation for internal users
  • Lead and act as key liaison between primary stakeholder teams, including marketing, digital and technology, and analytics
  • Ensure consistent implementation across channels driving outstanding customer experience (CX)
  • Lead the identification of opportunities to optimize conversion points across the marketing and lead generation / nurturing funnels
  • Direct the creation and optimization of segmented profiles and target lists as part of automated campaigns
  • Manage the creation and implementation of testing strategy, including A / B and multivariate testing
  • Develop and implement continuous improvement ideas to improve processes, speed, and data accuracy
  • Comply fully with all privacy, confidentiality, marketing permissions and data security
  • Your wellness is our priority

    To protect your health and wellness, Fairstone will conduct recruitment digitally for this position. You will receive virtual onboarding and training and will initially work remotely with the Fairstone team.

    We look forward to introducing you to the team at Fairstone once physical distancing measures are lifted.

    The minimum qualifications for this position are :

  • Bachelor’s degree; or college diploma in related field
  • Extensive experience in marketing automation using market leading platforms, specifically experience identifying, designing, implementing and assessing organization wide marketing automation initiatives
  • 3+ years of experience in product management, with experience creating and maintaining strategic product roadmaps. Certification in product management an advantage.
  • Experience managing and executing campaigns within a Customer Data Platform (CDP) or, in the absence of one in former roles, a robust CRM
  • Understanding of database management, platform integrations, data connectivity across disparent platforms, data modeling, segmentation, and analyzing customer data
  • Knowledgeable in online-offline connectivity and trumpeting an omnichannel approach
  • Experience with A / B and multivariate testing, and considers oneself to have a strong analytical mindset
  • Experience in project management, executing plans, meeting deadlines and operating in an agile / sprint environment, with strong ability to manage competing tasks and prioritize accordingly
  • Excellent interpersonal, communication, organizational, analytical and problem solving skills
  • Financial services industry background an asset
  • Bilingual (English & French) an asset
  • What’s in it for you?

    Looking for a rewarding career? You’ve come to the right place. At Fairstone, we offer all our permanent employees :

  • Competitive salary with bonus potential
  • Incentive programs to recognize when sales targets are met (applies to branch network employees only)
  • A minimum of 3 weeks paid vacation (prorated to your start date)
  • Flexible Health and Dental Benefits
  • Access to Dialogue, which will allow you to virtually consult healthcare professionals
  • Employer Sponsored Pension Plan
  • Personal days and sick days
  • Tuition Assistance Programs
  • Paid volunteer day and organized volunteering events across the country
  • Ongoing Learning and Development Training
  • Referral Incentives up to $5000.00
  • and Much More

    If you’re seeking a role with a growing business that values employee development, Fairstone is the right place for you!

    Come join our team!

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