Able to understand and shape business requirements / analytics to lead team to deliver actionable insights to the organization, to support delivery of our marketing / corporate objectives on volume, share, profit.
Lead digital technology and automation across marketing that delivers data and insights faster and easier
Champion the team to develop visualization / graphical mastery and dashboarding solutions that transform mountains of data into visualizations that provoke action and spark decision making
Lead the team to develop a data analytics practice, machine learning / AI capabilities to develop predictive and data modeling frameworks that identify new potential market dynamics and causal relationships to deliver both insight & foresight.
Establish the vision for D2C analytical capabilities and champion the vision internally Ensure Data Architecture that supports Transforming Tobacco, data governance and integrity of all data & BI Tools.
Lead the team to develop user centric solutions that build value added propositions that enable understanding of the forces at play, new business dynamics and potential causal relationships to deliver actionable insights.
Ensure POS Process is managed and led effectively for minimal disruptions and feeds constant pulse on performance.
Partner with IT to develop, build and manage data warehouse interfaces and self-serve BI environments of the future for both local and global
Introduce new opportunities, and make recommendations to drive process improvements and increase productivity (simpler, faster)
Drive the team to integrate and support new data source acquisitions internal / external, to enable BAT to lead in the total nicotine space
Engage senior leaders to champion BI plan and strategy.
Deliver clear and concise communications on BI strategy, plan and projects by mastering storytelling framework to inspire stakeholder buy-in
Lead innovation for evolving BI maturity to inspire / provoke action.
Influence and collaborate with stakeholders at both local and global levels to ensure Canada’s BI strategy and execution raises the bar for the BAT group and is best in class.
Find and cultivate relationships with external thought leaders and agile suppliers to explore new innovative ways to deliver BI performance for BAT.
Provide leadership and strategies to attract highly qualified associates while coaching and developing current team for retention and performance purposes
Actively engage BI team to raise the bar on personal development plans, to stay ahead of BI trends globally and ensure fit for future capabilities.
Understand, analyse and master business requirements to lead shaping the delivery of BI deliverables
Partners with business leaders across the organization to define and deliver reporting needs
Ensures OTIF delivery and accuracy of POS reporting both locally and globally
Leads the team to design and develop new BI solutions such as big data analytics, graphical mastery, machine learning, and artificial intelligence (NLP)
Engages and inspires BI team to deliver on BI projects OTIF with quality and effectiveness to deliver ROI.
Works with SP&I analysts to deliver both insight and foresight capabilities via the new BI tools.
Partners with IT to prioritise IT resources and prioritisation.
Leads communication and embedding of BI Strategy and plan across Marketing
Continually looks for ways to streamline and automate reporting, ensuring a self-serve culture
Ensures the data integrity of all BI tools and products across Marketing.
Leads and manages the identification, selection and business case preparation for new tools or resources required to continue to advance dashboard, scorecard, report and data usage
Develops an organizational data training & capability calendar to increase DQ across Marketing
Leads and develops capacity and capability with direct reports and Analysts across the organisation
Chairs the BI Steering Committee for all BI Projects with Head of Divisions
Coaches direct reports to turn talent into performance for BAT.
Develop and Manage a budget of around 4M annually effectively / efficiently to deliver a ROI for BAT.
Skills & Qualifications
5-8 years experience with direct experiences in leading a BI team and Data Science professionals
Bachelor's / Masters degree in either Information Technology, Mathematics, Data Science or Marketing / Business Administration with specialization in IT / Data Science.
High DQ and able to deliver Digital Transformation and AI Strategy
Programming skills : Has a range of data science skills such as distributed computing, predictive modelling, story-telling and visualising, Math, statistics and various forms of technological skills (R, SAS, Python, Matlab, SQL, Hive, Pig, Spark). Mastery of Excel
Machine learning : Mastery of machine learning methods and be able to recommend appropriate uses of different techniques.
Strong background in artificial intelligence and decision systems
Excellent understanding of statistics, familiarity with statistical tests, distributions, maximum likelihood estimators, etc.
evaluating when different techniques are (or aren’t) a valid approach.
High performing analytical Capabilities : Ability to synthesize information, reduce complexity and identify key opportunities and insights
Excellent Communication Skills (both written and verbal) : Able to deliver effective presentations and storytelling capabilities to stakeholders at all levels.
Capability to zoom in / zoom out, to provide the right level of detail, depending on the needs of the user.
Creative and critical thinking skills to shape BI strategy and plan. Design Thinking (an asset)
Behavioral Success Criteria
Leaderships skills : Able to manage and get the best out of a team of diverse individuals and profiles from Marketeers, Computer programmers, Engineers, Data Scientists etc.
Effective at Managing senior stakeholders to ensure they are engaged, aligned and champion BI
High EQ profile and coaching capabilities
Drive for results, guarantee quality and critical thinking to improve ways of working and performance
Able to work in fast paced environment, autonomously and work with ambiguity
High personal resilience, flexible and adaptable to be able to work in a constantly changing environment
Positive attitude to deal with frequent challenge / adversity
British American Tobacco est l'une des principales multinationales au monde, avec des marques vendues dans plus de 200 marchés, fabriquées dans 44 usines dans 42 pays.
Nous sommes fiers de figurer régulièrement parmi les top 5 sociétés du London Stock Exchange.
Notre portefeuille comprend nos marques mondialement connues Global Drive - Dunhill, Kent, Lucky Strike, Pall Mall et Rothmans - ainsi que de nombreuses autres grandes marques internationales, telles que Vogue, Peter Stuyvesant et State Express 555.
Parallèlement à notre activité traditionnelle sur le tabac, nous développons également des produits qui offrent aux consommateurs des alternatives potentiellement moins risquées aux cigarettes ordinaires.
Nos produits de nouvelle génération ouvrent déjà la voie dans l'industrie de volets du vapotage et du tabac chauffé. Nous continuons à développer un solide portefeuille de solutions grand public qui incluent déjà des marques mondiales bien connues telles que Vype, glo et Voke.
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.
Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
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