Analytical Lead, Retail
Google
Toronto, ON, Canada
1d ago

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.

Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow.

Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis.

You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.

Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As an Analytical Lead, you will work with advertising agencies and clients as a team member on Google's industry-focused Sales team, exchanging knowledge regarding client and agency needs within specific industry sectors.

You will work with a cross-functional team to present integrated, data-driven business opportunities based on internal and external tools analysis.

Your role is to own measurement for your vertical and work with advertising agencies and clients to create impact on their business.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands.

We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms.

We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Partner with Sales Managers and Account Executives to build and own a measurement plan for your book of business.
  • Manage the measurement conversation for your team and be comfortable leading client conversations and projects related to measurement.
  • Develop and deliver analytics on measurement and attribution to show the value of media to ROI.
  • Advise Google clients and agencies on best practices for marketing analytics (including measurement / attribution) within broader context of brand industry standards and options.
  • Provide ongoing customer consultation on how to implement best practices.

  • Lead cross-functional efforts to build and scale tools that allow for automation for faster delivery of insights to stakeholders.
  • Promote yourself as a measurement expert within your industry external to Google.

    Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 5 years of work experience focused on client-facing analytics or strategy consulting.
  • Experience using SQL, R and Web Analytics Platforms.
  • Preferred qualifications :

  • Experience in basic automation techniques (e.g., building custom dashboards, automating custom reports, materializing tables).
  • Ability to take large quantities and sources of data and distill down to actionable insights.
  • Ability to effectively present data / results to executive audiences.
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