Your role :
As Senior Communications Officer, you will execute a variety of marketing / communications strategies, projects and initiatives in support of Radio-Canada Regional Services.
Creativity and initiative are required in this role.
This position will be based in Vancouver.
Support the Manager, Marketing Communications, in planning, creating and implementing marketing, communications and partnership initiatives;
develop and execute plans aimed at reaching, converting and retaining audiences.
Explore, experiment with and recommend traditional and digital strategies for a variety of products and initiatives, including digital ad platforms.
Coordinate the implementation of promo campaigns, contests, ad placements and corporate advertising across a range of traditional platforms.
Work closely with local contributors to develop community engagement strategies and plans through sponsorship, partnership, and Radio-Canada-owned events or outreach.
Create and execute media relations and public relations strategies through social media.
Develop and produce promos for regional programs (TV, radio, digital) produced by regional stations, in accordance with network guidelines.
Gather and analyze data on communications campaigns.
We are looking for a candidate with the following : Objective criteria :
Graduation from university or community college with a degree, diploma or certificate in marketing or communications, or an equivalent combination of education, training and experience.
Five or more years’ experience in communications, promotion or marketing.
Demonstrated superior communication, writing and editing skills in French; functional English.
Demonstrated traditional and social media marketing experience as well as SEM experience (Twitter, Facebook, Instagram, Messenger, Google, etc.).
Strong grasp of marketing principles, brand building and copywriting.
Experience with social analytics and reporting.
Experience in community relations and event management.
Good working knowledge of Microsoft Office and Google Suite applications.
Experience with creating, sourcing and developing strong, engaging visuals for social media (images, graphics, video).
Ability to plan and execute photo and video assignments through hands-on production.
Subjective criteria :
Leadership skills (excellent planning and organizational ability).
Superior negotiation skills.
Excellent interpersonal skills, judgment and initiative.
Ability to work in a fast-paced, dynamic, ever-changing environment.
Initiative, self-reliance, strategic vision, creativity and good judgment.
Interest in the media and culture industries.
Very good knowledge of Canada, especially British Columbia and the North.
Candidates may be subject to skills and knowledge testing.