Product Marketing Manager
Vancouver, British Columbia, Canada
5d ago

About Trulioo

With offices in both Vancouver, San Francisco, and Dublin, Trulioo (Truly-you) is a Silicon Valley-funded tech company solving the problems of trust and safety online.

To realize that goal we’ve built the world’s largest data marketplace for electronic identity verification, today covering 5 billion consumers across over 190 countries through a single API.

Businesses of all types depend on Trulioo to streamline and scale their global customer onboarding, fraud, and compliance operations.

We’ve recently been named the BC Tech Association’s Emerging Company of the Year , KNOW Identity’s 2018 Industry Leader of the Year , and have been recognized as a CNBC Disruptor 50 Company.

It’s an exciting time to be part of the growing Trulioo team!

The Opportunity

To help continue to fuel our growth, we are looking for a creative, analytical and customer-centric Product Marketing Manager to join our Marketing team.

You will play a pivotal role in helping shape the product marketing strategy, messaging and positioning by deeply understanding the product, industry and customer profile of buyers and end users.

You will work closely with product, sales, customer success, and marketing teams to drive key metrics that support revenue growth and push our brand forward.

Our Marketing team consists of positive, talented and determined self-starters who are able to collaborate effectively and thrive in an environment with a high level of autonomy.

The team leverages industry knowledge and insights in order to apply the most impactful B2B marketing strategies and tactics that support the company’s mission and business objectives.

This role will report into the VP of Marketing. This is a full-time position in our downtown Vancouver HQ, walking distance from shops, restaurants, and public transit.

Compensation is based on experience and includes stock options and benefits.


  • Develop go-to-market plans, including market and competitive analysis, customer segmentation, product positioning, value proposition and messaging
  • Leverage data and insights to generate balanced and thoughtful perspectives for how to take our products to market
  • Manage creative briefs and workflow for sales and marketing content and collateral, and project manage updates in micro-
  • detail level to get it right

  • Scope and execute marketing strategies needed to reach different customer segments
  • Produce case studies and testimonials to highlight customers’ success
  • Lead cross-functional meetings to drive alignment, identify dependencies, and resolve roadblocks with sales, marketing, product, engineering, customer success and legal
  • Help define new packages and narratives to drive growth and engagement
  • Collaborate with sales and product to produce impactful sales collateral, product release messaging and assets
  • Create and execute marketing campaigns to drive engagement and customer acquisition
  • Ensure the right metrics are tracked and campaigns are executed in order to drive awareness and adoption on an ongoing basis
  • Skills and Experience

  • 7+ years of relevant work experience, including marketing, product marketing, and product management
  • 3+ years of B2B software product marketing and technical writing
  • Experienced in lifecycle marketing strategy and execution
  • Proven track record of scaling high impact, multi-channel go-to-market efforts for B2B
  • Strong work ethic and ability to multi-task must be able to juggle multiple projects
  • Excellent team player with strong attention to detail and good time management skills
  • BA / BS degree from an accredited university
  • Excellent written and verbal communication skills
  • Strategic, analytical, and data-driven mindset
  • Proficient with Excel, Marketo, SFDC and PowerPoint
  • It’s a bonus if you have...

  • An understanding of global governance and regulatory compliance rules strongly desired
  • Knowledge of regulatory and industry rules, guidelines, and standards
  • Experience in FinTech, specifically RegTech
  • Working at Trulioo

    Trulioo offers a fast-paced, dynamic work environment where all employees have an impact. The company is growing fast, so we like to work hard and have fun!

    We have catered lunches twice a week, fresh fruit and snacks, yoga classes, team-building events, and of course the standard ping-

    pong and foos. But what should excite you the most about Trulioo is the opportunity to be a key player in revolutionizing how technology, trust, and identity intersect online and working with people who are excited and motivated to make a difference in an area that touches everyone's lives.

    Enjoy a rewarding and challenging startup environment filled with fun perks!


    Please apply through our website.

    Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted.

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