Principal Demand Planning Manager
Toronto, ON, Canada
3d ago

Principal Demand Planning Manager

Toronto, ON, Canada Req #9124 Tuesday, July 20, 2021

Ceridian. Makes Work Life Better™

This is our promise. Not only for our customers, but our employees as well.

Do you thrive in an innovative and exciting environment that’s continuously evolving? Ceridian is looking for fun, intelligent, team oriented people who believe in our values : Customer Focus,Shared Ambition, Agility, Transparency, Equity, and Optimism.

Our workplace culture provides empowering programs for career growth and offers diversity and inclusion groups to support every person’s career journey.

Ceridian employees have declared Ceridian a Great Place to Work® in 2019, a Glassdoor Best Places to Work in 2019, and one of Canada’s Top 100 Employers for the 16th consecutive year!

Find out why Ceridian is such a great place to work.

This is a virtual position, can be located anywhere in Canada or the US

Position Overview

This role as Principal, Demand Generation & Management is accountable for driving the global demand generation plans through pipeline build strategies and development of scalable initiatives resulting in healthy pipeline.

Internally, this individual will partner closely with cross functional Internal Ecosystem teams to drive insights, create, and execute on a demand plan based on strategic business priorities by segment, market unit and solution.


  • Understand areas of strength and weakness across relevant solution areas, segments and industries based on business results and other KPIs
  • Monitor performance and progress of the activities to ensure alignment to pipeline health metrics
  • Analyze global environment to provide high-value Sales Program / Play recommendations based on their specific industry focus areas, account whitespace and targets
  • Proactive insights to executive leadership on demand planning, demand forecasting and demand execution
  • Develop an integrated demand plan with Sales, Marketing & Partner teams, coordinate / oversee execution, and track results to understand viability & repeatability within the market unit or segment
  • Build tactical sales plays tailored to specific targeted customer or prospect segments.
  • Lead globally across a cross functional team to deliver high impact global sales programs with minimum time to pipeline
  • Provide Voice of the Field input to Demand plans to help drive continuous improvement and relevance of program deliverables
  • Qualifications

  • Bachelor’s Degree in analytical discipline (Finance, Business, Computer Science, Engineering)
  • 10+ years work experience in B2B demand generation activities or relevant experience
  • MBA or Equivalent Degree strongly preferred
  • Experience working with large technology companies is a strong asset
  • Skill Set

  • Exceptional relationship building skills, ability to collaborate & sell internally to achieve targets
  • Strong financial & business acumen and problem-solving skills
  • Exceptional oral and written executive communication skills
  • Strong Project Management skills
  • Ability to translate process into value-add business activities
  • Passion to challenge, improve and innovate at both a personal and organizational level
  • Ability to work in a fast-paced environment managing multiple stakeholders and priorities, balancing short and long-term needs and implications
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