Paid Media/SEM Specialist
LuxyLAM Inc
Toronto, Ontario, Canada
4d ago


We are looking for a Paid Media / SEM Specialist to drive customer acquisition, retention, and bring all growth spend in house.

As our expert on all things digital marketing, you’ll take charge of all paid customer acquisition, with a main focus on scaling spend on Facebook and Instagram Ads, Google Adwords, and other social platforms like YouTube, Pinterest, Snapchat, etc.

You'll have direct impact on revenue and be a key stakeholder in growth.

Digital marketing is not only your job, but your passion. You’re a self-starter who doesn’t wait for permission to take action and drive results.

You enjoy working both autonomously and collaborating with a small creative team. We are open to consider a junior candidate for this role, as long as you have the skills required for this position.


  • Day to day management and analysis of paid marketing channels (Facebook, AdWords, etc.) without an agency Execute strategy for all digital acquisition channels
  • Create and manage user acquisition campaigns, monitor performance, optimize campaigns, and adjust spend accordingly
  • Monitor effective campaign performance against benchmarks, analytics, and target ROIs and KPIs
  • Drive optimization through A / B tests and experiments
  • Analyze user behaviour data to increase traffic and improve conversion rates
  • Requirements

  • Linchpin - a proactive individual who is indispensable to an organization
  • 1+ years of paid media / SEM experience either in a digital agency or a fast paced e-commerce startup
  • Expertise in Facebook Manager, Google Adwords, and Google Analytics
  • Results / action oriented and passionate about growth
  • Proven track record of success of driving growth and meaningful engagement
  • Experience with SEO / SEM and email list building (Klaviyo or other) is a plus
  • Experience in CRO, A / B, and multivariate testing a plus
  • In-depth knowledge of analytics and tracking tools
  • Ability to thrive in a setting with minimal guidance, ambiguity, and quickly evolving goals
  • Great communication skills and ability to present results in a clear, concise manner
  • Benefits

    We care about your professional and personal development. Here are some of the perks of joining our team :

  • Competitive compensation
  • Comprehensive health and dental benefits
  • A beautiful downtown office and a very strong culture
  • Opportunity to work in a startup environment with funding backed by a cash positive business
  • We'll build a strong Alliance and make sure that what success looks like for you in terms of your career development is being met, and also map out your career progression with us
  • Bi-Monthly Lunch and Learns and Bi-Monthly Book Club
  • Weekly remote Fridays
  • Luxy Hair is an equal opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial and local laws including ethnic origin, religion / belief, disability, age, sexual orientation and gender identity / gender expression.

    If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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