« Marketing Analytics » Analyst
GuruLink
Montreal, Quebec, Canada
22h ago

Job Description

The "Marketing Analytics" Analyst enables data-driven social media, advertising, branding, content, marketing communications, client experience strategies and initiatives through development and analysis of reports and dashboards.

Specific Responsibilities :

Analyze marketing performance aligned to business strategy :

  • Develop, manage and use tools for measuring the success of digital marketing programs;
  • Review, analyze and share qualitative and quantitative analysis;
  • Evaluate the multi-channel impact of marketing activities on engagement, sales and ROI.
  • Train peers, internal partners and internal clients on the use and interpretation of analytics and measurement tools.
  • Develop ad hoc analyses on request.
  • Obtain client and market insights :

  • Develop useful client micro-segments based on profiles and behavioral data.
  • Implement and improve micro-segmentation and targeting models based on business goals.
  • Work with brand and creative teams to develop and refine marketing targeting profiles.
  • Use data mining and other analytical techniques to gain insight into clients to improve the effectiveness of communications, campaigns and experiences.
  • Improve current marketing practices :

  • Create a baseline marketing performance and build a process to streamline measurement.
  • Benchmark marketing metrics against relevant standards and industry peers.
  • Develop and refine techniques used to measure engagement, conversion and trends for marketing efforts, including campaigns and ongoing programs.
  • Identify and suggest optimization opportunities to appropriate operational teams.
  • Improve the presentation and communication of marketing analytics across the organization.
  • Manage initiatives through to delivery :

  • Define requirements for report or dashboard templates.
  • Work with cross-functional teams (e.g., marketing, IT, digital).
  • Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards).
  • Must Have Skills :

  • Bachelor’s degree or Experience in : Analytics, Management of Information Systems, E-Commerce, Strategy, Finance or Marketing disciplines;
  • 3 plus years of relevant work experience driving analytics initiatives with cross-functional teams;
  • Analytic modeling using methods such as basic statistics, software-assisted segmentation and linear regression;
  • Strong background in quantitative analysis (e.g., engineering, statistics, finance, mathematics or economics) or marketing;
  • Advanced Excel skills (pivots, tables and functions).
  • Ability to aggregate, standardize, interpret and model data, and to work independently within a data warehouse or decentralized environment.
  • Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms, and mobile site and mobile app analytics platforms.
  • Results focused self-starter with excellent analytical skills and an ability to decompose ambiguous questions into discrete data problems and answer with clear, actionable insights;
  • Hypothesis formation and data identification.
  • Excellent written and verbal communication skills in English and French;
  • Experience in a large organization.
  • Nice to Have Skills :

  • Familiarity with database queries and programming languages (e.g., SQL, Python and R).
  • Basic knowledge of common statistical analysis methods (e.g., propensity, classification, text mining and sentiment analysis) and tools (e.g., SPSS).
  • Familiarity with visualization methods and dashboard tools or modern business intelligence tools (e.g., Microsoft PowerBI).
  • Details : Starting : ASAP

    Starting : ASAP

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