The "Marketing Analytics" Analyst enables data-driven social media, advertising, branding, content, marketing communications, client experience strategies and initiatives through development and analysis of reports and dashboards.
Specific Responsibilities :
Analyze marketing performance aligned to business strategy :
Develop, manage and use tools for measuring the success of digital marketing programs;
Review, analyze and share qualitative and quantitative analysis;
Evaluate the multi-channel impact of marketing activities on engagement, sales and ROI.
Train peers, internal partners and internal clients on the use and interpretation of analytics and measurement tools.
Develop ad hoc analyses on request.
Obtain client and market insights :
Develop useful client micro-segments based on profiles and behavioral data.
Implement and improve micro-segmentation and targeting models based on business goals.
Work with brand and creative teams to develop and refine marketing targeting profiles.
Use data mining and other analytical techniques to gain insight into clients to improve the effectiveness of communications, campaigns and experiences.
Improve current marketing practices :
Create a baseline marketing performance and build a process to streamline measurement.
Benchmark marketing metrics against relevant standards and industry peers.
Develop and refine techniques used to measure engagement, conversion and trends for marketing efforts, including campaigns and ongoing programs.
Identify and suggest optimization opportunities to appropriate operational teams.
Improve the presentation and communication of marketing analytics across the organization.
Manage initiatives through to delivery :
Define requirements for report or dashboard templates.
Work with cross-functional teams (e.g., marketing, IT, digital).
Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards).
Must Have Skills :
Bachelor’s degree or Experience in : Analytics, Management of Information Systems, E-Commerce, Strategy, Finance or Marketing disciplines;
3 plus years of relevant work experience driving analytics initiatives with cross-functional teams;
Analytic modeling using methods such as basic statistics, software-assisted segmentation and linear regression;
Strong background in quantitative analysis (e.g., engineering, statistics, finance, mathematics or economics) or marketing;
Advanced Excel skills (pivots, tables and functions).
Ability to aggregate, standardize, interpret and model data, and to work independently within a data warehouse or decentralized environment.
Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms, and mobile site and mobile app analytics platforms.
Results focused self-starter with excellent analytical skills and an ability to decompose ambiguous questions into discrete data problems and answer with clear, actionable insights;
Hypothesis formation and data identification.
Excellent written and verbal communication skills in English and French;
Experience in a large organization.
Nice to Have Skills :
Familiarity with database queries and programming languages (e.g., SQL, Python and R).
Basic knowledge of common statistical analysis methods (e.g., propensity, classification, text mining and sentiment analysis) and tools (e.g., SPSS).
Familiarity with visualization methods and dashboard tools or modern business intelligence tools (e.g., Microsoft PowerBI).
Details : Starting : ASAP
Starting : ASAP