is responsible for product strategies design and execution to ensure the optimization the market presence of his or her responsible products;
is responsible for the identification development and mobilization of key opinion leader’s to ensure optimization of advocacy for TA responsible products;
Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.
develop people and team
DUTIES & RESPONSIBILITES 主 要 职 责
1. Understands the customers and environment : conducts market research
Listens actively to customers
Identifies the need for market research (e.g. gaining customer insight, adoption tracking, test positioning and messages, message recall test, pricing etc.)
Prepares a comprehensive and clear market research brief
Analyses agencies’ proposal and identifies the right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision
2. Formulates & develops marketing strategies, including 5-year IBR / Strategic Plan
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis, including NPV.
Formulates the Marketing Mix (product, price, place, promotion).
Develops forecasting based on patient dynamics for the planning period.
Develops positioning and communication strategies
3.Implements the Marketing Strategy, through annual / cyclical plan of action (POA)
Involves medical, sales, regulatory team to input and validate communication, medical education tools.
Inline with plan, delivers, arranges, conducts and co-ordinates the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share).
Manages the forecasting and inventory process to ensure correct stock levels
Understands and is familiar with P&L dynamics and maximises these to achieve profit goals
4. Supports Sales team to deliver sales objectives & activities
Co-ordinates and conducts product training.
Develops creative product / brand campaigns reinforcing the positioning.
Designs and develops promotional materials reinforcing the product / brand positioning and competitive advantage.
Presents clear product and market strategy at cycle meeting to sales team.
Plans and conducts field visits with sales team to monitor market dynamics.
5.Demonstrates high level of product knowledge and therapy area knowledge under responsibility
Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports / publications, medical journals.
Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
Regularly updates knowledge and disease area by attending medical conventions, and KOL interaction
Understands treatment trends.
Builds and maintains global AZ network and relationships through attendance of regional / global workshops.
6. Monitors performance and controls A&P budget
Tracks monthly performance vs Budget, and analyse reasons for gaps.
Reports performance against budget
Completes required monthly administrative submissions on time (market intelligence, activity vs plan, spend vs plan, etc).
Monitors and controls A&P budget.
7. Team effectiveness, including AZ network
Builds cross-functional team effectiveness with marketing, sales, regulatory, medical colleagues to ensure successful delivery of strategies.
Shares best practice and learning with marketing colleagues to build knowledge and competence.
Maintains good interpersonal relationships.
Takes responsibility for own personal development.
Job requirements 工 作 要 求
Academic / Professional qualification 学 历 / 专 业 资 格
At least a university graduate, preferably with Medical or related major.
Technical / skills training 技 术 / 技 能 训 练
ESS & territory management
Basic marketing knowledge
no. of years 年 资 job function 工 作 功 能 business types 业 务 种 类 )
Essential 必 需
3 more years working experience in pharmaceutical line or related (Ideally 2 year as medical representative
Desirable 理 想
Good track record of sales performance
Some experience of Marketin
Language ability 语 言 能 力
Proficient in oral and written communication (English)
Computer literacy 电 脑 知 识
Qualified to apply for China Merchants Bank Credit Card (Business expenses should be reimbursed through company credit card)
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-
assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.