External Communications Lead
Mississauga, ON, CA
11d ago

RequisitionID : 48388

Career Group : Corporate Careers

Job Category : Communications and Corporate Affairs

Travel Requirements : 0 - 10%

Country : Canada (CA)

Province : Ontario (CA-ON)

Postal Code :

A proudly Canadian retail company, Sobeys began in 1907 as a small meat delivery business in Stellarton, Nova Scotia. Today, Sobeys Inc.

serves the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as in-

store pharmacies, liquor and more than 350 retail fuel locations.

Together with our 125,000 employees and franchise affiliates and a collective passion for delivering exceptional food and shopping experiences, Sobeys’ purpose is to improve the lives of Canadians by helping them Eat Better, Feel Better and Do Better. .

All career opportunities will be open a minimum of 5 business days from the date of posting.


The External Communications Lead will provide critical support for various company-wide initiatives to protect corporate reputation and advance key business priorities.

Managing the day-to-day workflow of the External Communications team, the Lead will provide strategic counsel and communications support regarding issues and opportunities facing the business.

The Lead will report to the Director of External Communications.

Job Description

Develop and manage communications for external audiences

  • Acting as a company spokesperson, manage and respond to media and social media activity as it relates to day-to-day operations, including support for stores and distribution centres nationally
  • Support and manage key initiatives within the External Communications Strategy, including planning, program development and execution
  • Support the development of the External Communications Strategy in collaboration with the Director, External Communications and key functional stakeholders
  • Provide oversight on communications outreach to key external audiences including customers, government and stakeholders
  • Partner with functional areas of the business to support key strategic priorities, including consumer PR through Marketing
  • Support crisis and issues management to protect corporate brand and reputation
  • Lead the creative development, writing and production of external communication materials, including news content, speeches, presentations and corporate videos
  • Manage issues and support Customer Care in responding to customer questions and stakeholder requests
  • Manage related budgets as required
  • Job Requirements

  • Ability to act quickly and multi-task in a fast-paced, deadline driven environment
  • Superior research, writing and editing skills
  • Understands and aligns with corporate tone and voice
  • Self-starter with strong intrapersonal skills and an ability to work across all levels in an organization
  • Confident on-camera media spokesperson
  • Solid team player with expertise in developing and implementing proactive media relations and integrated external communications plans
  • Exceptional public speaking and presentation skills
  • Familiarity with social media tools / new technology
  • Proficient in Microsoft Office
  • Post secondary degree in Communications, Journalism, Public Relations or related field
  • Minimum of 5 years previous communications experience preferably in media relations and issues management
  • Experience writing for varying mediums, and delivering key messages through a variety of communication methods and outlets
  • On-camera media spokesperson experience
  • Bilingual French / English preferred
  • Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

    While all responses are appreciated only those being considered for interviews will be acknowledged.

    We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

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