Regional Sales Manager - GTA
Canada Bread Company, Limited
Etobicoke, ON
3d ago


Responsibilities include achieving Budgeted Sales, SG&A, Returns, Waste and overall Cost to Serve within assigned region.

Ensure Execution Excellence through effective resourcing, training, coaching and motivation of assigned Sales Associates and Network Operators.

  • The RSM is accountable for recruiting, development, and values cultivation and adherence by all members of the Region including;
  • Territory Sales Managers, Independent Operators, Company Route Operators.


  • The ability to coach and lead Territory Sales Managers and Franchisees / Distributors in identifying and closing account development opportunities utilizing the critical activities, i.
  • e. selling, merchandising, ordering and delivery

  • Responsible for implementing multiple strategies in the region in order to achieve sales and profitability targets.
  • Meeting other specified objectives for assigned region in terms of market share, new accounts, etc.
  • Providing input and support toward marketing initiatives for the region.
  • Route optimization and engineering to ensure sufficient capacity for current and future business needs.

    Sales / Costs / Profitability :

  • Meet or exceed sales targets / plans.
  • Meet or exceed returns targets / plans.
  • Meet or exceed branded targets / plans.
  • Manage Regional SG&A budget to plan.
  • Meet above targets while demonstrating role model level organizational values

  • Develop an effective sales team through selection, leadership, coaching & motivation including recruiting, hiring, and termination.
  • Create a productive work environment through effective communication, listening, participation, organization and follow-up.
  • Participate in recruiting, training and development of Territory Managers & Franchise Dealers.
  • Lead GB Talent (Internal assessment) process for direct reports.
  • Develop and foster strong customer relationships with key customers through Matched Contact process.
  • Ability to adapt and communicate with varying personalities.
  • Position Description : Regional Sales Manager (continued)


  • Establish, monitor and maintain service frequency patterns for all assigned stores in a given territory
  • Participate in route re-engineering for region as required
  • Prepare volume forecasts for given region, i.e. long weekends and holidays

  • Sales versus plan.
  • Returns versus plan.
  • SG&A Budget versus plan.
  • People development
  • Field market execution
  • Direct feedback from customer, dealers and others with whom they interact.

  • Strong leadership qualities.
  • Ability to align, motivate, and hold team accountable for results.
  • Ability to implement strategies
  • Strong Business Acumen and Business Analytics through BC provided tools and technology
  • Represent organization positively with high energy and enthusiasm
  • Enjoys responsibility
  • Provides other departments with feedback and counsel as required
  • Acts with a high level of integrity and treats people with respect.
  • Demonstrated understanding of a DSD system.
  • Strong communication skills (both oral and written); actively listens to needs of others.
  • Interpersonal : works well with others in a team environment.
  • Selling : ability to identify opportunities, set goals and execute plans to achieve goals.
  • Computer skills : proficient at Word, Power Point and Excel
  • Supervision : builds commitment and teamwork while maintaining a creative and positive work environment.
  • Flexible and adaptable : open to new ideas and approaches; can adjust priorities as conditions change.
  • Embracing change as a path to future opportunities.
  • Problem solving : proactive use of information and resources
  • Acts with a demonstrated sense of urgency.

  • University / Community College diploma / degree
  • 3+ years’ experience in Sales Management role
  • 5+ years consumer goods sales experience
  • DSD experience STRONGLY preferred
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