Marketing Science Director, Personalization
Critical Mass
Mississauga
1d ago

As a Marketing Science Director your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to stakeholders.

You bring 10+ years of experience working with data to drive better customer experiences and business outcomes. You have in-depth experience working with data and platforms to develop customer-centric experiences leveraging dynamic content and personalization.

You have experience identifying opportunities to expand engagements and grow revenue, influencing client decisions through logical and consistent guidance.

You excel at managing client deliverables across multiple work streams.

You also thrive in a global operations context, working on multi-discipline projects to drive analytics best practices and thought leadership.

Leveraging your leadership skills to supervise and develop a passionate team (including work priorities, timelines, deliverables, and training) is something you’re looking for, and you’ll expose them to Marketing Science sub-disciplines to develop their expertise

You will :

  • Partner with clients and cross-functional teams to expand personalization capabilities across websites and marketing channels.
  • Drive platform advancement by thinking strategically about how data, technology, and content can be used to deliver smarter experiences and stronger business outcomes.
  • Guide the evolution of advanced analytics and performance frameworks based on the long-term needs of client's business.
  • Demonstrate superior written and verbal communication skills in developing presentations for executive audiences to achieve buy-in for strategic recommendations.
  • Possess very strong interpersonal and team-building skills, with the ability to foster a cohesive and effective work environment.
  • Work closely with the global Marketing Science organization as well as Technology, Strategy, Creative, and Client Service Teams to apply best practices across Critical Mass.
  • You have :

  • In-depth knowledge of what it takes to deliver connected, personalized experiences and are comfortable defining the data, technology, and operational requirements needed for enablement.
  • Expertise in developing multi-phased roadmaps to advance analytics maturity and ultimately achieve business goals.
  • Strong comprehension of technical integrations and data structures used to support digital properties.
  • Extensive experience in data science and advanced analytics applied to marketing / advertising, with demonstrated results.
  • Strong collaboration, project management, and team building skills.
  • Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
  • An understanding that each project and problem requires a fresh approach.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
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